How to Market Your Business w/ Limited Resources A content marketing case study by Dan Christensen

● Budget ● Tools ● Time ● Help Need to market your business, but have no:

With a little creativity, research and determination, effective marketing is still achievable. Let’s take a look at a problem I dealt with...

Background

Boss: We need a YouTube page. Me: We don’t have any videos. Boss: We need videos. Me: We don’t have a camera. Boss: We need a camera. Me: There’s no room in the budget. Boss: Just get it done. Me: Will do.

Problem

1.The company’s YouTube page and website need video content. 2.There’s no budget to hire a professional. 3.There’s no budget to buy a camera, or video editing software. 4.The videos need to be created and posted, yesterday! 5.No team. No help. Just me.

Solution

1.There’s no video content available, but we have plenty of pictures and graphics. 2.I have experience writing marketing copy. 3.We have no video editing software, but I found Animoto.com. 4.No time to waste, so I can complete the project at my desk, in one day.

Results

GameTime Promotions

Date Night at GameTime

Win Big at GameTime

Sunday 4-Pack

Chow Down Game Up

Conclusion

Marketing often involves getting the most out of all available resources. Creativity, ingenuity and motivation can solve any marketing problem. Where there’s a will, I’ll find a way.

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