E-Commerce Topic 4.8 Susie Roberts 12/15. Features of E-Commerce Ubiquity Customization Global Reach Integration Universal Standards.

Slides:



Advertisements
Similar presentations
The 4 “P”s of Marketing Product, Price, Place, and Promotion
Advertisements

E-Commerce Thuyduong Nguyen IT Spring 2003 April 28, 2003.
C HAPTER 14 DIRECT AND ONLINE MARKETING: Building Direct Customer Relationships CRS Questions & Answers.
Learning Goals Be able to identify the major forces shaping the new digital age. Understand how companies have responded to the Internet with e-business.
Chapter Eighteen Internet Marketing. Chapter Objectives  Identify the primary users of the Internet.  Discuss the functions and benefits of Internet.
E-Commerce: Definition: E-Commerce refers the use of internet and other online services to be engaged in buying and selling of digital and non digital.
COMPUTER APPLICATIONS TO BUSINESS ||
E-commerce E-commerce is defined "as the process of buying, selling, or exchanging products, services, or information via computer networks, including.
SMALL BUSINESS MANAGEMENT Chapter 9 Small Business and Electronic Commerce.
E – Active Marketing L 7 Ing. Jiří Šnajdar 2014 The Internet has changed the ways individuals communicate and how the world coducts business. Web transformed.
E commerce Sri hermawati.
E-Business / E-Commerce Marketing in the Digital Age
What is Commerce? “Seller” “Buyer” Transaction Basic Computer Concepts
IB Business/Management
CHAPTER 7 E-Business and E-Commerce. CHAPTER OUTLINE 7.1 Overview of E-Business and E-Commerce 7.2 Business-to-Consumer (B2C) Electronic Commerce 7.3.
What is E-Commerce? Section 8.1. What is E-commerce? E-commerce is the exchange of goods, services, information, or other businesses through electronic.
Chapter 26 Monopolistic Competition. Slide 26-2 Introduction A number of firms, including Hewlett-Packard, Wal-Mart, Microsoft, and Amazon all are trying.
CHAPTER 6 E-Business and E-Commerce. 6.1 Overview Electronic Commerce (E-Commerce, EC) E-Business.
Online marketing communications
Computer fundamentals
E-Commerce: A Revolution in the Way We Do Business.
Electronic Commerce Systems. Electronic Commerce (E-Commerce) Commerce refers to all the activities the purchase and sales of goods or services. – Marketing,
Marketing in the Digital Age: Making New Customer Connections Chapter 3.
Marketing Management Online marketing
Electronic Business. What is Electronic Business? It is defined as ICT (Information and Communication Technologies) application with support to all business.
AB 219 Marketing Unit Eight The Promotion Mix Components Note: This seminar will be recorded by the instructor.
Copyright© Genetic Computer School Singapore.2009 MIS8 Page-1 Lesson 8 E-Commerce: Digital Markets.
E- Commerce Monique Witsen Cert III – Web Support.
Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.
Copyright © 2007 Pearson Education Canada 13-1 Chapter Thirteen Marketing and the Internet with Duane Weaver.
Topic 4 Marketing International Marketing and E-Commerce.
Chapter 6 E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS.
Copyright © 2005 Pearson Education Inc. Marketing in the Digital Age Chapter 3 PowerPoint slides Express version Instructor name Course name School name.
WHAT IS E-BUSINESS? Conducting business via the Internet. Capabilities and Benefits of E-Business Global reach, personalization, interactivity, right-time.
IB Business Management
Chapter6: E-Commerce Web Sites HNDIT11062 – Web Development 1.
3.3.5 Technology and the Marketing Mix. Central Question How is technology impacting the marketing mix?
4.8 Ecommerce. Ecommerce Ecommerce: The buying and selling of goods and services on the Internet. Ecommerce: The buying and selling of goods and services.
TOPIC:Topic 4: Marketing LESSON TITLE:E-commerce LEARNING INTENTION: To understand e-commerce as a business practice COMPETENCY FOCUS: Creativity: learners.
THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.
Global Marketing Environment-ONLINE MARKETING AND E- COMMERCE By, Dr. Abhijeet Lunkad Roll No:33.
C Jacques Nantel HEC montréal E-commerce course 1 Introduction and tendencies.
Business Management Business Plan. The 4 P’s of Marketing  Product – What your business has to offer?  Price – How much a customer pays to enjoy your.
Slide 4.1 Marketing in the Internet age Chapter 4.
Ecommerce Application Development For Online Selling Via Web and Mobile Application Electronic commerce, commonly known as e-commerce, is a type of industry.
Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.
MGT 546 The Revolution is just Beginning Prepared for : Shamsul Baharin Saihani Prepared by : Nuramirah binti Rohaney Sharifah Nor Haslina binti.
Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.
MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.
E-Commerce.
The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.
YOGA MAHESA PRIMA K HENDRIK GUNAWAN E-COMMERCE.
E-commerce Unit 4.8. What is E-commerce? Using the internet to conduct business activity. Buy and Sell Inform and Promote Medium of Delivery.
MGT301 Principles of Marketing Lecture-42. Summary of Lecture-41.
ONLINE GROCERY STORE IN CHANDIGARH In current generation, to start an online store is an important step to make your own website which is vital to your.
Chapter 4 E-Business: Managing the Customer Experience.
E-COMMERCE Unit 2 Business Development GCSE Business Studies.
Place – Marketing Mix 4.5 The four Ps.
E – Active Marketing L 7 Ing. Jiří Šnajdar
Marketing Mix Place.
IB Business Management
E-Commerce Monique Witsen Cert III – Web Support.
E-commerce What is it?.
Interview for Acting Director - 23/8/05
Direct and Online Marketing: Building Direct Customer Relationships
Introduction What is the Internet The cyberspace community
Marketing in the Digital Age: Making New Customer Connections
د. عبدالسلام محمد الدراجي ﭽايتس – سيدني / استراليا
The 4 “P”s of Marketing Product, Price, Place, and Promotion
The 4 “P”s of Marketing Product, Price, Place, and Promotion
Presentation transcript:

E-Commerce Topic 4.8 Susie Roberts 12/15

Features of E-Commerce Ubiquity Customization Global Reach Integration Universal Standards

Changing Technology and the Marketing Mix Product-Wider Customer Base with E-Commerce (longtail) Wide Range of Products allows for individual needs of the consumer Price Easy to make price comparisons using websites Promotion An additional medium for viral marketing, pop-up advertisements, banners. Place Reduces the need for intermediaries in the chain of distribution

Types of E-Commerce Business to Business (B2B) EX-Security Solutions Business to Consumer (B2C) EX-Eddie Bauer, REI, Amazon Consumer to Consumer (C2C) EX-EbAY

Benefits To consumers: Convenient, Increased Choice, Good Service Costs to firms: Concerns about Internet Security, Fraud, Competition, Website costs Costs to consumers: Cannot try/feel products before purchase, returns difficult, ads are distractions, Lack of computers, information overload.