E-Commerce Topic 4.8 Susie Roberts 12/15. Features of E-Commerce Ubiquity Customization Global Reach Integration Universal Standards.

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Presentation transcript:

E-Commerce Topic 4.8 Susie Roberts 12/15

Features of E-Commerce Ubiquity Customization Global Reach Integration Universal Standards

Changing Technology and the Marketing Mix Product-Wider Customer Base with E-Commerce (longtail) Wide Range of Products allows for individual needs of the consumer Price Easy to make price comparisons using websites Promotion An additional medium for viral marketing, pop-up advertisements, banners. Place Reduces the need for intermediaries in the chain of distribution

Types of E-Commerce Business to Business (B2B) EX-Security Solutions Business to Consumer (B2C) EX-Eddie Bauer, REI, Amazon Consumer to Consumer (C2C) EX-EbAY

Benefits To consumers: Convenient, Increased Choice, Good Service Costs to firms: Concerns about Internet Security, Fraud, Competition, Website costs Costs to consumers: Cannot try/feel products before purchase, returns difficult, ads are distractions, Lack of computers, information overload.