Mobile Marketing Why it’s Good for Business

Mobile Marketing People are spending more time on their mobile phones than ever before. As marketers we have to understand these new types of consumers and how best to reach them. Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant massages.

Mobile is Important 58% of all US consumers already own a smartphone. Source: comScorecomScore Over 1.2 billion people access the web from their mobile devices. Source: Trinity Digital MarketingTrinity Digital Marketing Global mobile traffic now accounts for 15% of all Internet traffic. Source: Internet Trends 2013Internet Trends 2013

Mobile is Important No one screen size has more than 20% of the market share. Source: Mobify Research & DevelopmentMobify Research & Development Almost half a billion tablets will ship in 2013 and 2014 alone. Source: GartnerGartner Tablet users spend 50% more than PC users. Source: AdobeAdobe

Mobile is Important 61% of people have a better opinion of brands when they offer a good mobile experience. Source: LatitudeLatitude 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source: Deloitte DigitalDeloitte Digital 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. Source: GoogleGoogle

Mobile is Important Mobile-based searches make up one quarter of all searches. Source: The Search AgencyThe Search Agency 95% of smartphone users have searched for local info. Source: GoogleGoogle Every 100ms increase in load time decreases sales by 1%. Source: AmazonAmazon

What is the Size of the Mobile Market?

Mobile Advertising

Mobile Advertising by Region, Worldwide (Millions of Dollars)

Mobile Business, E-Commerce & Payments

Top Commercial Venues Where People Use Their Mobile Device

Mobile Preferences

Holiday Shopping Potential Almost ¼ of all online shopping on Black Friday in 2012 was done on mobile and tablet devices. Source: Internet Trends 2013

Mobile users Will do anything and everything desktop users will do, provided it’s presented in a usable way. - Brad Frost