Planning for your farm business Lesson 1 Your goals, your skills, your resources…

Planning for your farm business Module Goals Develop a list of goals for your farm business. Learn basic farm marketing principles Develop a marketing plan for your farm. Learn basic record keeping tools to keep your farm profitable. Learn the tools you will need to start a farm business. Walk away with a basic business plan for your farm!

Goals for Lesson 1 To be clear and honest with yourself and your family about why you want to farm and what your expectations are for your farm. To decide how much money you intend to earn from farming in the first few years and overtime. To think about what you are good at that will help you succeed in farming, and what new skills you need to learn To identify the resources you already have for your farm, and what new resources you need to acquire.

Land Access?

Why farm goals are important? (Hint: if you don’t have a destination in mind, how will you know when you get to where you’re going?) Voices of the farmers: Insert Video:

What are your farm goals? Whipstone Farm, Chino Valley, AZ

Introduction to the goals worksheets See worksheet #1 Follow along with the narrator Insert cool farm pic here….

What are the short, medium and long term goals for your farm? See worksheet #2 Follow along with the narrator Insert cool farm pic here….

Now let’s prioritize your goals. See worksheet #3 Follow along with the narrator

Does your farm have a mission? Why is a mission important? Trying to make a decision? Turn to your mission.

What skills and resources can you bring to your farm business? Insert interview with a farmer on how they obtained their skills and resources for their farm.

What skills and resources can you bring to your farm business? See worksheet #4 Follow narrator…

What skills and resources can you bring to your farm business? See worksheet #5 Follow narrator…