News from the CERN communication group James Gillies, Head, communication group, CERN 5 October 2007

Methodology CERN LHC communication plan Now funded - Key elements: Media visits A/V productions Animations Publications New visit itineraries

Methodology Startup events 5-6 April. open days On or after 21 May. Media event (TBC) 21 October. Official inauguration. Overall coordinator - Lucio Rossi

Methodology Open day 2008 Planning for >30000 people Meyrin site for all comers LHC access points for local communities Opportunity for Member States Coordinators: Paola Catapano, Carmen dell’Erba

Evolution of media visits to end August: 1040 people for 385 media CERN record year 2000: 1098 people for 383 media

Methodology The world is watching. We have to provide a media event for start-up

Methodology Proposed media event - pending approval of DG Only possible event: first injection of beam to LHC

Methodology Proposed media event Locations: CERN Control centre Globe of science and innovation

Methodology Proposed media event Day 1 - visits can be arranged to CERN Control centre Day 2 - activity centred on the Globe Media invitation to be sent three weeks in advance Accreditation necessary

Methodology Proposed media event Cameras in the Globe would relay images to the Globe (and the world) Bi-lingual presenter would be in the CCC Satellite link available Live LHC console in the Globe Media ‘pilots’ available in the Globe for all nations whose media attend Possible visits to experiments control rooms during the day Regular updates to be sent to media for the following weeks until first 7TeV collisions

Methodology Proposed media event Start-up == opening the hydrogen bottle

Methodology Proposed media event Milestones: Seek approval of DG Validate plan with media Procure console for the Globe Select media pilots Media training for all involved on the day Invitation Start-up!

Methodology European particle physics communication network At a special session in Lisbon on 14 July 2006, the CERN Council unanimously approved a European Strategy for Particle Physics. Communication is integral to this strategy, which states: "Council will establish a network of closely cooperating professional communication officers from each Member State, which would incorporate existing activities, propose, implement and monitor a European particle physics communication and education strategy, and report on a regular basis to Council."

Methodology European particle physics communication network Document for December Council Terms of reference for the network Request for media event for start-up Suggested policy for CERN publications

Methodology LHC outreach group (LOG) LHC communication is funded: Centrally at CERN Through the experiments’ M&O Nationally through agencies, ministries, labs Coordination is essential, globally through InterAction, in Europe through EPPOG & EPPCN, internally to the community through LOG.

Open Day 2008 Paola Catapano and Carmen dell’Erba CERN, DSU-CO, 5 October 2007

LHC start up proposed events LHC Open Days: Sat. April 5 9h00-19h00 Event for the CERNois: Sun April 6 10: :00Sun April 6 10: :00 LHC start-up media event (May-June) ? Inauguration event with Heads of State and Government: Tuesday 21 October

VIP event programme outline: proposal 13: :00 Symbolic act of Heads of State and Government in the LHC tunnel + detector, distributed per point by nationality Ceremony in SMA18: speeches, international keynote speaker molecular cuisine refreshments and distributed concert (Muti)

LHC OPENDAYS 08 Sat 5th - Sun 6th April

Sun. 6th April: CERNois event Programm 10: :00 descents in the tunnel + detector cavern with families at the LHC pit closest to their home leave their tracks in the LHC tunnel (to be investigated)

m of magnets to leave your tracks on your machine

5 April Open Day Purpose 1.Communicating the importance of the LHC for society and its main scientific challenges primarily to the local (CH and F) communities and the member states mainly through the international media 2.Strengthen CERN public image and awareness at a local and international level 3.Create feeling of “suspense” close to big event (start up): last opportunity to visit

LHC Open Day messages Main scientific challenges of the LHC: advancing knowledge of the fundamental laws of nature, understanding the mystery of mass, gravity and contributing to today’s main astrophysical mysteries (dark matter and energy, new particles, extra dimensions of the universe) Explain the impact the LHC will have : - in the local community (What will go on underground in their area) - in the international community (What are the outcomes of the LHC start-up and running) - in our daily life (What the LHC can do for all us? Technological applications) - anticipate fears/myths and reassure about safety issues (radiation, cooling plants emissions, noise)

Scope of OD project team Establish a visits and activity programme on: - Cern main site (CH) - extended - The LHC tunnel and experiments on F territory - Prevessin site extended -Coordinate the programme through a network of working packages per activity and manage the organization of the activities with the WP leaders and a standing task force -Fundraising to support programme -Communicating the programme to target audiences -Create partnerships with the local communities for the organization

LHC Open day 08 concept Distributed visits around the LHC ring, instead of central access point with transport to the LHC areas, through equally attractive parallel programmes No “across the border transport” (except as back up) Attract and orient local residents to closest point Enlarged Swiss site with internal transport (TPG): Meyrin site, P1, Atlas Cavern, Globe + UA1 (+ back up transport to F) Prevessin (lab 2 with CCC, P18, neutrino, UA2) 10 French sites around ring: P. 2, Alice cavern, P. 3 (?), P4 (cavity and synchrotron light), P. 5, CMS cavern, P 6, P7 (?), P8 and LHC-b cavern

DELIVERABLES (activities programme) 1. MEYRIN site ( all LHC related activities, lectures, films) extended to: -GLOBE: LHC big photo exhibition, garden hands on, films, live webcast LHC world - ATLAS cavern - LHC tunnel P. 1 - UA1: Historical place: Accelerating Nobels Photo Exhibition, UA1 central barrel, Nobel event, G-2 magnet targeted to public from GE, communes around Meyrin, (Satigny, Vernier, Grand Saconnex … ) and internationals 2. Prevessin site with all LHC related activities (big star: CCC) extended to: - SM18 and SMA18 - UA2 pit neutrino beam site mainly targeted to Bretigny, Moens, Vesegnin + connection to Meyrin site (via internal tunnel) 3.LHC tunnel and detectors from P. 2 to 8 (ALL): local activities on surface (in collaboration with communes) and underground rides for selected public (through competition) mainly targeted: to St Genis, Sergy, Thoiry, St Jean de Gonville, Challex, Farges Collonges,Leaz, Pougny, Peron, Crozet-Avouzon Chervy, Echenevex Gex Chezery Forens,Lelex, Mijoux, Cessy, Segny, Divonne, Grilly, Vesancy, Versonnex Sauverny, Collex- Bossy, Ferney Voltaire, Ornex

Delivrables: 1.1 CH (Meyrin site) - Main visitor point for Swiss, Geneva and international visitors - No transport to French activity points except underground rides for competition winners - Internal transport: Siemens ecological van available - TPG special between UA1 Globe and Meyrin LHC presentations and films in Conference Rooms (Auditorium, Council, 6th floor, bldg 40 rooms, bldg 33, bldg 30, technical training rooms, AB auditorium ….) - Computing Centre and Grid Café - Hands on Physics (pumproom near Entrance D, parking technical training) - LHC pre accelerators: Linac + LEIR ( ), PS area (machine quick visits?) - West Hall - antimatter: AD (Angels Demons true False (?) - LHC magnet installation test and transport: SMI2 (hole + cryomagnets ), 181 (magnet factory), 163 (Superconducting cables), 165 (cryolab) - LHC experiments dedicated areas: CMS control room (ex Billinge), (ATLAS + magnet factory first installations), 186 (CMS?), others ? - medical applications: 182 ? TERA, ISOLDE (?), MEDIPIX, Crystal Lab - Astrophysics ?: n-Tof, CAST (INFN - LHC dipole), CLOUD, 582, ASPERA ), PAMELA (cosmic ray and CMB ), Explorer, Icarus? Antares?….. - Microcosm + garden: jamboree of LHC related Discovery Mondays - Beyond the LHC: S-LHC (upgrades) and CLIC ( ) __________________________________________________________________

Delivrables: 1.2 Globe Passage area to ATLAS visits (ground floor) and LHC live Webcast (1st floor) - Ground floor: LHC photo exhibition, ATLAS film, animations (?), final road show - Garden: Hands on Physics, Hot Air balloon (sponsor) - 1st floor: 12 h multilingual live webcast with connections to labs and factories involved in the LHC project in all the time zones of the planet. Video conference with Superconductivity scientists (Nobels), 100th anniversary of of HE made liquification, molecular cuisine refreshements FINAL ROAD SHOW TO DRAG PEOPLE OUT (sponsor) - (char Seville)

Delivrables 1.3: MEYRIN - UA1 (especially for Meyrinois) -Visits of the UA1 pit and close encounters with HEP Nobel laureates -Movie The Geneva Event -Accelerating Nobels exhibition (sponsor): photos Steger, drawings Nobels, films Nobel Foundation Magnet on La Tour Round about - to be negotiated: Special TPG 9, 29 and 28 stop

Deliverable 2 Prevessin site + SM18, UA2 and neutrino beam site CCC Lectures and films in J Adams room Totem test area other LHC experiments or machine related activities 904: model magnets and Super LHC area, miniature exhibition AMS / Ting event + Swiss astronaut Shuttle to neutrino beam and UA2 (SPS) Shuttle to SM18 (LHC magnets: how do magnets work, films of LHC in the making - and SMA18 (?) Power substation (EDF visibility) Resistive magnets workshop …..

Deliverable 3. LHC tunnel and experiments sites on F territory in collaboration with local communes Surface activities, lectures and films manned by CERNOIS with families living in the communes involved (active role to children of staff) and visits to the Tunnel and detectors visits - Organized in partnership with communes Underground rides for selected public (through competition) LHC P2 and ALICE cavern (St Genis, Sergy, Thoiry, St Jean de Gonville, Challex, Farges, Collonges, Leaz, Pougny, Peron) LHC P 3 Crozet-Avouzon Chervy LHC P 4 Echenevex Gex Chezery Forens,Lelex, Mijoux LHC P 5 and CMS cavern: Cessy, Segny, Divonne, Grilly, Vesancy LHC P 6 Versonnex Sauverny, Collex- Bossy + back up CH LHC P 7 Ferney Voltaire, Ornex LHC P8 and LHC-b + DELPHI barrel (Ferney- Voltaire, Ornex + CH)

Deliverable 5. ENTERTAINMENT Travelling Animations waiting areas before visits Music at Restaurants Final Road Show (sponsor dependent) Partnerships: –Geneva Uni (superconductivity) –IAPS, The Flying Circus of Physics) –EUSCEA (MS sponsored) –INFN Fisica su Ruote –Gran Sasso (for neutrino)

MANDATE Prepare general presentation on LHC for all lecturers in 4 languages and at all activity sites Recruit and train lecturers + supply material Conference rooms management and lecture programme organization Liaise with LHC experiments’ site coordinators to harmonize local lecture programmes on experiments Liaise with AV services to organize a matching programme of CERN LHC related films and lectures Deliverable 6. LECTURES AND FILMS

What can EPPOG do? Sat 5 April: take part in live webcast with institutes and (some) industrialists who took part in the LHC enterprise - gathered in one or two venues per country Tue 21 October: contribute one top musician per country to distributed concert Suggestions welcome!