Why do they Stay: Promoting Volunteer Retention Greg Place, Ph.D. Natalia Browne, Emily Hayes Orion Kimberlin, Tim Wilson WVRPA Oct. 1, 2014.

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Presentation transcript:

Why do they Stay: Promoting Volunteer Retention Greg Place, Ph.D. Natalia Browne, Emily Hayes Orion Kimberlin, Tim Wilson WVRPA Oct. 1, 2014

Volunteers: Benefits they seek It is a form of leisure Personal Enrichment Self Actualization Self Expression Enhance Self Image Regeneration Concern and to help others Socialization Becoming more vocal Decreased helplessness To develop new skills For a sense of Accomplishment For a sense of Balance in life Better physical health

Volunteerism Volunteering is part of our countries history The organization benefits as well. More so if they are retained once they are trained.

Pre-Recruitment Is your organization prepared for Volunteers? Survey of 100 Volunteers: Is your organization prepared for Volunteers? Survey of 100 Volunteers: The best opportunities were: Fun, Rewarding, Fulfilling, Organized, & Satisfying Best Leaders: Organized, Passionate, Motivated, Helpful, & Caring The worst opportunities were: Unorganized, Boring, Wasted Time, Long, & Chaotic Worst Leaders: Unorganized, Unavailable, Uncaring, Uninformed, & Self-Centered

Organization Preparedness: Is organization sold on the idea, willing to support the volunteer Does the use of volunteers fit into the Mission Statement? Do you have specifics on what you need volunteers for? Are employees sold on the idea? Some may feel threatened Some may experience criticism from volunteer Some may not be willing to share workspace Some may not be willing to share the praise

Have you created a volunteer manual? Job Descriptions Needs and opportunities within the company Company Policies and Procedures Staff and volunteer directory Staff chain of command A list of the Board of Directors Dress Code Grievance procedures Volunteer promotion opportunities Information on client rights, confidentiality, legal restrictions Record keeping forms and paperwork Scheduling changes Use of agency facilities, equipment, services Sample volunteer manual Example of a training manual Example of a training manual Example orientation manual

Regarding Applications and Job Descriptions To examine Volunteer Retention Research project involving 159 volunteers from 9 agencies in a rural county in Michigan. Many of these volunteers served in multiple agencies. 68% of respondents indicated receiving an application while 88% of agencies indicated providing an application. 77% of respondents indicated receiving a job description while 87% of agencies indicated providing a job description. Interview process: get to know the volunteers dreams, hopes, loves, and hates to make a good match

Job Descriptions A Job description tells the applicant what their volunteer position entails. Many Job Descriptions include the purpose, location, responsibilities, the time commitment, and any qualifications necessary for the position.

Volunteer Job Description Examples Community Database of Job Description examples Sample Volunteer Job Description templates Receptionist Volunteer Job Description 4-H Instructor Job Description Learning Center Job Description

Recruitment Target people with skills, attitudes, and knowledge needed. Best approach is one-on-one Trends in Society People thinking long term Information must be clear Trend in govt. to self help A growing desire and availability among elderly persons A concern about commitment What motivates volunteers to join?

Motivational Factors 1. Belief in the cause of the Agency (89%) 2. Encouragement of Friends (62%) 3. Encouragement of Family (55%) 4. In addition, Advertisements Employer Expectations of service And remember our list of Benefits

Orientation 83% of respondents indicated involvement in an agencies orientation while 100% of agencies indicated having an orientation. Orientation truly starts at an initial contact with that volunteer prospect For example, when you speak to the volunteer in an interview or over the phone, etc. orientation has already begun at the exact moment.

Why do Orientation? Impart knowledge: Organization’s mission, goals, vision statement, etc. Also, rules policies and producers. Increase the volunteer confidences Causes the volunteer to feel more comfortable with the environment and organization.

Why do Orientation? Increases the volunteers enthusiasm to help be apart your organization To avoid future problems and concerns Understanding of expectations will help avoid misunderstandings

Orientation Keys Provide background and knowledge of agency with understanding of how they can contribute Orient and recruit volunteer to the cause of the organization. Orient volunteer to the system Policies, procedures, structure, requirements Orient volunteer to the people in the agency Who is leadership, welcome Create video to show “day in the life of a volunteer teaching sports in Costa Rica” Create video to show “day in the life of a volunteer teaching sports in Costa Rica”

‘Coaching’ The Volunteer Find ways to inspire, empower, and reward Match interests and motives for volunteering Make experience safe, comfortable, and as convenient as possible Coach’s guidance may allow the volunteer to surpass the coach in achievement Aware of the potential areas of problems of having volunteers Understand the needs of the volunteer Provide support for the volunteer Practical Guide to Managing Volunteers

Longevity 31% had been in the organization more than 4 years 55% indicated an expectation of remaining in the organization more than four years.

Factors affecting longevity Volunteer Enjoyment Belief in the Cause Sense of being needed Needing the experience for future employment Co-workers: this was more significant for those who were introduced to their co- workers within the first month of service.

Factors affecting longevity Those who felt encouraged and supported by their immediate supervisor had a longer anticipated length of service Secondary and mentioned by 73% were: Friends Employer Service for educational credit Job description Orientation Gifts and talents matching the duties assigned

Overcome ObstaclesOvercome Obstacles: Understand why people stop volunteer or do not volunteer: Not enough time Don’t feel needed Don’t feel they really make a difference Don’t feel welcomed by staff Fear of failure Lack of background in volunteering Don’t understand the mission of the organization No one asked them or told them they were needed Structural barriers: Transportation Child care Tasks are too routine No training No recognition Don’t feel a part of community.

Recognition and Reward More than dinners, certificates, and pins Three motivators Tangible rewards, something that specifically marks accomplishments Recognition that highlights relationships they have established Recognition that allows others to be influenced to the cause, benefit, or vision of agency

Recognition and Reward Done in public way During activity and soon after event Be personal Clear so they know what recognition is for Catch people doing good and help them feel good.

Bill of Rights To be treated as co- workers To a suitable assignment To make a difference Know as much about the organization as possible To have training To continuing education To sound guidance and direction To promotion and variety of experiences To be heard To be recognized To a place of work

Available Resources (Examples) Volunteer Resources Volunteer DatabasesWebsite details of volunteer opportunities. to volunteer for government organizations. to volunteer with the United Nations. for the red cross. to volunteer abroad, there are many different tasks available. abroad to help teach sports in underdeveloped countries. opportunities listed in the Maryland and DC area. with the challenged athletes of West Virginia potential volunteers find out what type of opportunitites fit them. Job Descriptions of Volunteers (Examples)Website Details example of how to write a volunteer job description Delaware 4H Volunteer Job Description.

Available Resources Continued Volunteer Management Resource Center and ideas for developing your volunteer Program Managing Volunteers Ways to recognize volunteers Training tools for volunteers You Tube Videos on Volunteering: It Power of Volunteering Your Volunteer On to Recruit and Keep Volunteers Presentation: Good and Bad Will Make You Happier & Healthier Volunteer Experience Students Volunteer with the united way