September 22, 2011 “Mediation and Remediation”

“Hypermediacy and transparent [ie. immediate] media are opposite manifestations of the same desire: the desire to get past the limits of representation and to achieve the real” (53).

The Paradoxes of Remediation

“...that hypermedia could ever be thought of as achieving the unmediated” (53).

The Paradoxes of Remediation “Transparent digital technologies always end up being remediations, even as, indeed precisely because, they appear to deny mediation” (55)

The “Double Logic” of Remediation can be restated in three different ways:

The “Double Logic” of Remediation can be restated in different ways:

The “Double Logic” of Remediation can be restated in different ways: *Remediation as the mediation of mediation

The “Double Logic” of Remediation can be restated in different ways: *Remediation as the mediation of mediation *Remediation as the inseparability of mediation and reality

The “Double Logic” of Remediation can be restated in different ways: *Remediation as the mediation of mediation *Remediation as the inseparability of mediation and reality *Remediation as reform

Networks of Remediation September 22, 2011

Networks of Remediation  Each [medium] participates in a network of technical, social, and economic contexts; this network constitutes the medium as a technology” (65).

Networks of Remediation  A medium in our culture can never operate in isolation, because it must enter into relationships of respect and rivalry with other media” (65).

Networks of Remediation  Our culture conceives of each medium or constellation of media as it responds to, redeploys, competes with, and reforms other media...ours is a genealogy of affiliations, not a linear history, and in this genealogy, older media can also remediate newer ones” (55).

What is a Medium?

For Bolter and Grusin, a “medium” is “that which remediates.” However, for them, a medium “can never operate in isolation” (65).

The Material and Economic Dimensions of Remediation

Material/Economic Dimensions  Each new medium has to find its economic place by replacing or supplementing what is already available... economic success, can come only by convincing consumers that the new medium improves on the experience of the older ones” (68).

The Social Dimension

“The appeal to authenticity of experience is what brings the logics of immediacy and hypermediacy together. This appeal is socially constructed...[w]hat seems immediate to one group is highly mediated to another” (71).

Two Senses of Immediacy

Epistemological Epistemological

Two Senses of Immediacy Epistemological Epistemological “...immediacy is transparency: the absence of mediation or representation” (70) “...the notion that a medium could erase itself and leave the viewer in the presence of the objects represented” (70)

Two Senses of Immediacy Epistemological Epistemological Psychological Psychological

Two Senses of Immediacy Epistemological Epistemological Psychological Psychological “...names the viewer’s feeling that the medium has disappeared and the objects are present to him, a feeling that his experience is therefore authentic.”(70)

Two Senses of Hypermediacy Epistemological Epistemological

Two Senses of Hypermediacy Epistemological Epistemological “...hypermediacy is opacity—the fact that knowledge of the world comes to us through media. The viewer acknowledges that she is in the presence of a medium...”(71)

Two Senses of Hypermediacy Epistemological Epistemological Psychological Psychological

Two Senses of Hypermediacy Epistemological Epistemological Psychological Psychological “...the experience that she has in and of the presence of media; it is the insistence that the experience of the medium is itself an experience of the real”(71)

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Networks of Remediation September 22, 2011