ABOUT US… Addons Women is an accessory brand, A retail initiative by Addon Retail Pvt. Ltd. Currently we are present in the following cities:- Ahmedabad Bangalore Bilaspur Bhopal Chandigarh Delhi Guwahati Hyderabad Indore Jaipur Mumbai Nagpur Nasik Pune Raipur Mangalore The Target is to open 500 stores by 2015
Addons women brand is a complete solution for Today’s women, offering a complete and wide range of “ Accessories” under one roof. Well coordinated cross merchandise displays, Addons Women is an exciting & youth oriented concept Offers wide range of Ethnic & Western accessories like Caps, Footwear, Sunglasses, Socks, Scarves, Bags, Earrings, Necklaces, Hair Accessories….. An entire gamut of HIGH FASHION ACCESSORIES BRAND POSITIONING…
BRAND VALUES…
PRODUCT CATERGORY…
Less is boring high density of merchandise every physical space to be used for selling Simple, flexible and modular fixture system to be simple Excitement through latest fashion products central aisle to be used to highlight latest products and range Strong usage of patterns ceiling with pattern as key focus patterns to be used on fixture wherever possible Raw finishes and materials raw wood finish no false ceiling white and metal as key elements CELEBRATION OF DENSITY…
BRAND SPACE… Store with an ideal size of 250 – 400 sq.ft carpet area
EBO - layout…
EBO - flow & planning…
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