© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Planning, Writing, and Delivering Oral Presentations

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Three-Step Process Planning Writing Revising and rehearsing

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Planning Speeches and Presentations Determine the purpose Analyze the audience Gather the information Adapt the message

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Common Purposes of Business Presentations Inform Motivate Persuade Entertain

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Writing Oral Presentations Organizing the message Creating the introduction Composing the body Writing the conclusion Plan for question-and-answer period

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Organizing the Message Define the main idea Limit the scope Choose the approach Prepare the outline Choose the style

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Oral Presentations Opportunities –On-the-spot feedback –Immediate modification –Nonverbal reinforcement Challenges –Maintaining control –Guiding the audience –Shifting topics

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Introducing the Message Arouse interest Build credibility Preview the presentation

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Composing the Message Limit the main points Connect the ideas Engage the audience

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Concluding the Message Restate the main points Describe the next steps Close the presentation

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Revising Speeches and Presentations Evaluate the message Edit your remarks Develop visual aids Master the delivery

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Using Visual Aids Clarify main points Create interest Add variety Improve learning Aid memory

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Types of Visual Aids Overhead transparencies Electronic presentations Chalkboards and whiteboards Flip charts

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Types of Visual Aids Product samples Scale models Slide presentations Videotapes Television

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Overhead Transparencies Advantages –Inexpensive –Easy to use –Simple to create –Able to be altered –Projected in daylight

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Overhead Transparencies Disadvantages –Lack of flexibility –Fragile format –Overhead projectors –Handled manually

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Electronic Presentations Advantages –Real-time data –Multimedia –Flexibility and portability Disadvantages –Specialized equipment –Technique versus content –Overuse of special effects

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Creating Effective Slides Organize content and graphics Create design elements Compose and polish writing Strive for consistency Use special effects selectively

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Choosing a Colour Scheme Stimulate emotions Recognize cultural differences Limit colour selections Use contrasting colours Adjust to room light

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Additional Design Considerations Background designs Fonts and type styles

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Animation and Special Effects Transitions Builds Hyperlinks

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Creating Effective Handouts Charts or diagrams Report parts Copies of presentation slides Copies of slides Lists of Web sites Brochures and pictures

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Creating Effective Handouts Outlines Copy of presentation agenda

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Practising Your Delivery Memorizing Reading Impromptu speaking Speaking from notes

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Preparing to Speak Know the material Practise your delivery Know the location Check for equipment Adapt the content

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Building Your Confidence Prepare extra material Rehearse Think positively Visualize success Take a few deep breaths Be prepared Get comfortable Don’t panic Keep going Focus on audience and message

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Appearing More Confident Get control at the start Maintain eye contact Watch your posture Use appropriate gestures Vary facial expressions Control your tone of voice

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Presenting the Visuals Electronic slides and overhead transparencies –Introducing –Changing –Highlighting –Pointing –Discussing

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Answering Questions Respond appropriately Focus on the questioner Control the situation Maintain self-control Motivate questions Conclude the speech