Bringing Back the Kodak Moment Aaron Chirsan Mitch Spiroff Christina Meizoso Shivani Patel

Table of Contents Definition of Problem Information Gathered Survey Interpreted Response Specifications Design Process Final Design Choices Concept Explanation of Reusability Explanation of Web Account

Problem Definition  To redesign and remarket the disposable camera for Kodak to gain revenue

Questions Posed  Do you own a digital camera?  Do you own a personal computer?  Is having to leave home to get photos developed too much of a hassle?  If yes, would you send cameras by mail in prepaid packaging to get photos developed?  Are you willing to wait up to a week for your developed photos?  Do you own a camera phone? If so, is the quality good enough?

Responses YESNO Do you own a digital camera? 191 Would you leave home to develop photos? 812 Would you prefer developing via mail? 10 Are you willing to wait a week to get your photos? 200 Do you own a camera phone? 200 Is the quality good enough? 200 Responses to questions posed

Interpreting Responses Majority of people who own a digital camera also own a personal computer People are willing to wait a duration of time as long as it does not inconvenience them People want to be able to edit photos Results Market to an area with high tourist rate and low percentage of personal computer ownership Include some way to allow the user to edit photos along with developed prints

Specifications Objectives Marketable Generates Revenue for Kodak Constraints  Inexpensive  Portable  Practical

Objective Tree

Morphological Chart Function12345 MaterialPolyethyleneAluminumTin Access to filmScrew releaseSnap tab and Hinge Multiple snap tabs Allow Editing/ Return to Customer CD with printsUpload directly to internet SD card Web Account Camera TypeFilmDigital Return to Manufacture Prepaid envelope Drop off AppearanceKodak TMApple ripoff TM with kodak TM ReusableSalvage partsRefurbish camera

Updated Objective Tree

AHP Charts LightweightSmallDurableTotalRatio Lightweight Small Durable Total Portable Practical Return to Customer Return to Manufacture AppearanceTotalRatio Lightweight Small Durable Total

Weighted Objective Tree

Comparing Alternatives Material Value(From WOT)PolyethyleneAluminumTin C: InexpensiveX C: Portable C:Practical O: Marketable50.5 (25) O: Generates Revenue 50.6(30).4(20) Total5545X

Final Design Choices Camera Physical Features  Film  Polyethylene  Snap Tab and hinge opening  Reusable Cameras  Standard Kodak Camera Design for Appearance Marketing Features Prepaid Envelope Return Increased Market in tourists hotspots with low personal computer ownage Multiple Options to receive photos CD and prints by mail Web Account with notification

Concept Drawing

Reusable Cameras Users mail camera to nearest branch in prepaid envelope where photos are developed and mailed back. Camera is repaired/refurbished, sanitized, and repackaged for resale. Entire process should take about one week. Reduces production costs because less cameras need to be manufactured which lowers prices for customers and increases profit margin.

Web Account Interaction with Customer After photos are developed, digital copies are uploaded to a website where customers can login with username and password and view/download their pictures. Product code that comes with camera would allow a user to access his/her respective photos and assign them to their account for future viewing. notification will let users know when their photos are uploaded. Faster than waiting for prints to arrive in mail. Free photo editing software download for web users. Integrated Facebook/Twitter compatibility for one-click picture posts.

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