NCM Confidential OUTLOOK Widget Locked $2.559M vs. $3.042M

NCM Confidential PARTICIPATION BY REGION

NCM Confidential 2015 EXPECTED PARTICIPANTS (current/budget) 2km – 4000 (2815/3900) 5km – (6907/9900) 10km – (12284/11800) ½ marathon – (12881/13300) Marathon – 6000 (4935/7100) Kids marathon – 1500(319/1300) Total ~48,000 (40141/47300)

NCM Confidential EXPOSURE FX Budget built with a CAD $1.1 to $1US; now $1.2 Estimation of full exposure $ 42K Elites ~ $ 20K Medals ~$10K US Media ~$7K Bags ~$5K Bib market; if registration drags on we are exposed to $50K planned revenue from bib market Monitoring Charity Bibs vs consumption. Locked widget Marathon – 6000 tbd (vs 7000) – impact ~$100K NCM Confidential

OTHER RO next steps project Significant discussion ongoing on where does RO go with events and how do we get into formation Roles vs ORW and other events New team members role in this environment How do we make the events more successful What does membership mean and what do we think we offer (what is success?) New Hire JD drafted Team feels we should all be aligned before we hire RUSA Excellent team building; highlight – Pat Williams (see backup) ORW China relationship (GOL outdoor leisure) 10K title Up to 500 runners SEAT Saputo CPIA / Ice River Springs Canadian Women’s Running Series Accessibility ‘complaint’ NCM Confidential

EVENT STRATEGY SUMMARY NCM Confidential

RUN OTTAWA ORGANIZATION FUNCTIONAL BOARD President & RD (John Halvorsen) President & RD (John Halvorsen) Race Director & Event Operations (Joe DuVall) Race Director & Event Operations (Joe DuVall) Media and Marketing Director (Susan Marsh) Media and Marketing Director (Susan Marsh) Event & Membership Director (Al Macartney) Event & Membership Director (Al Macartney) RD events Contractors & Suppliers Volunteer Race Committees Public Agencies & Permits Marketing & PR mgmt Agency mgmt VIP Services Media relations Web & Social media Special Events Volunteers Members / Services / Communications Sponsors & Partners Charities/Charity Program Membership & Events Coordinator (TBD) Membership & Events Coordinator (TBD) Admin (TBD) Admin (TBD) EXPO Cord [contract] (Jim Robinson) EXPO Cord [contract] (Jim Robinson) Race Coordinator Assistant contract] Dave Morrow Race Coordinator Assistant contract] Dave Morrow Expo Planning Vendor booking Expo Suppliers ORW and ARMY RUN Halogen Fuse Vanessa Contractors NCM Confidential

RUNNING USA KEYNOTE: PAT WILLIAMS 8 INGREDIENTS TO WINNING TEAMS. 1. Every organization requires outstanding talent. There are three caveats however the talent needs to possess: Are they coachable? Do they possess a “teachable spirit”? Are they willing to learn? Do they understand their role? What kind of a teammate are they? Supportive, collaborative in their thinking. 2. There needs to be outstanding leadership. 7 traits of a great leader: Vision – to they have an understanding of what the target is? They have a “communicating vision”. The ability to make others in the organization care. Provide optimism and hope, which serves as motivation. They have great people skills. They care about others on the their team. They have character. They are competent and credible in their work. They demonstrate boldness. They make decisions. They have a “serving heart”. It’s not about them. 3. Great teams are committed. To each other To excellence To competing. To winning. 4. Great teams have passion. They are genuinely enthusiastic about their work. 5. Great teams are always thinking. What else? Why not? TEAM..Together..Everyone..Achieves..More 6. Great teams are encouraging. They empower each other to be their best. 7. There is respect thru the ranks. Trust. Loyalty. Love. Friendship. 8. Great teams are made of people of character. They have integrity. They take responsibility for their actions. They have a humble spirit.