BTEC Creative Media Production UNIT: 3 TASK 2

Learning Intentions To understand how to apply research methods and techniques To know what research methods and techniques to use

YOUR TASK Synergy Entertainment have asked you to conduct market, production and audience research using secondary and primary methods to obtain quantitative and qualitative data for your computer game. The only way your game will be a success is if you know what the audience and market want as well as understand what it will take to go through production.

RESEARCH In the research you have to complete you need to make sure you hit the following: Audience research: audience classification, media preferences,product preferences. buying patterns Market research: product market, competition, competitor analysis, advertising placement, advertising effectiveness Production research: Content, resources. Costs, viability, placement

RESEARCH METHODS In the research you have to complete you need to make sure you hit the following: Secondary research quantitative research qualitative research Primary research qualitative research self-generated

Interpreting results In the research you have to complete you need to make sure you hit the following: Collating Organise all your research so it is easy to find Evaluate What did you find out from the research Summarise What you did.

ASSESSMENT P2,M2,D2