Cricket season 2012 Sales Contact: Mobile:

Cricket Season 2012 Our Plan About us Benefits for the advertiser

Why Jivox During Cricket Number 1 video network in India – According to Comscore 2. Top publisher brands in the network – IBN, NDTV, Moneycontrol, MSN, Star Network 3. Advanced Video Technology – unique interactive features 4. Transparent real time reporting – Measure every single action on creatives 5. Advanced Analytics – Measure social effect post campaign – Measure brand awareness, upliftment and purchase intent 6. Customizable creatives – Embed forms, download case studies from the creative

Jivox is the No.1 video ad network in India 2011 data

Cricket has a mass following 650 Million people in 25+ countries Sources: Nielsen and Industry estimates TAM Peoplemeter 176 Million people in India Indian Males are a dominant 60%+ of all audiences SEC A & B are 50% of all audiences Males spend more time online than females in most age groups

2012 is a cricket-packed year Australia Tri Series 2012 Feb 5 th till Mar 8 th Asia Cup 2012 Mar 12 th till Mar 22 nd IPL Apr 4 th till May 27 th India tour of Sri Lanka 2012 July 13 th till TBA New Zealand in India 2012 Aug 20 th till TBA T20 World Cup 2012 Sep 18 th till Oct 7 th Champions League Twenty Oct 12 th till TBA England tour of India 2012 Nov 3 rd till TBA

Asia Cup 2012 Mar 12 th till Mar 22 nd IPL Apr 4 th till May 27 th India tour of Sri Lanka 2012 July 13 th till TBA New Zealand in India 2012 Aug 20 th till TBA T20 World Cup 2012 Sep 18 th till Oct 7 th Champions League Twenty Oct 12 th till TBA England tour of India 2012 Nov 3 rd till TBA Immediate interest is the Tri-series on Feb 5th Australia Tri Series 2012 Feb 5 th till Mar 8 th India will be battling the Aussies & Sri-Lankans on their home ground after a gap of almost 2 years 8-11 ODI Matches All morning matches Starts 5 th Feb 2012

DatesMatch Details and Series Sun Feb 5 1st ODI - Australia vs India Melbourne Cricket Ground, Melbourne Wed Feb 8 2nd ODI - India vs Sri Lanka W.A.C.A., Perth Fri Feb 10 3rd ODI - Australia vs Sri Lanka W.A.C.A., Perth Sun Feb 12 4th ODI - Australia vs India Adelaide Oval, Adelaide Tue Feb 14 5th ODI - India vs Sri Lanka Adelaide Oval, Adelaide Fri Feb 17 6th ODI - Australia vs Sri Lanka Sydney Cricket Ground, Sydney Sun Feb 19 7th ODI - Australia vs India Brisbane Cricket Ground, Brisbane Tue Feb 21 8th ODI - India vs Sri Lanka Brisbane Cricket Ground, Brisbane Fri Feb 24 9th ODI - Australia vs Sri Lanka Bellerive Oval, Hobart Sun Feb 26 10th ODI - Australia vs India Sydney Cricket Ground, Sydney Tue Feb 28 11th ODI - India vs Sri Lanka Bellerive Oval, Hobart Fri Mar 2 12th ODI - Australia vs Sri Lanka Melbourne Cricket Ground, Melbourne Sun Mar 4 1st Final ODI - TBC vs TBC Brisbane Cricket Ground, Brisbane Tue Mar 6 2nd Final ODI - TBC vs TBC Adelaide Oval, Adelaide Thu Mar 8 3rd Final ODI - TBC vs TBC Adelaide Oval, Adelaide Match Schedule India Playing these India is playing at least 8 matches Possibility of India also playing two more! 10/15 matches are during working days

Cricket Entertainment Gaps Limited match viewing is possible on TV The average user goes to multiple sites. Only a few sites offer cricket scores Sponsorship on existing partners is very cluttered

We're reaching out to users where they least expect to see the score Our Approach Marketing on Non-cricket sites

Engage cricket audiences using live cricket scores Campaign Objective

"score kya hai?" Idea Every cricket enthusiast wants to know the score. However, their entertainment is limited to a few cricket sites. We will engage the cricket user across the internet, where he is likely to most visit. Our internet world becomes your media channel. Where will we speak with them? Lets find out! Every cricket enthusiast wants to know the score. However, their entertainment is limited to a few cricket sites. We will engage the cricket user across the internet, where he is likely to most visit. Our internet world becomes your media channel. Where will we speak with them? Lets find out!

What does the Indian 18+ user do online? Source(s): comScore Media Metrix, March 2011, State of The Internet Reach of key genres amongst the Online Indian

Cricket is a community sport Cricket has lot of NEWS- friendly information Working professiona ls can be effectively targeted here Highly contextual because it’s a sports event Entertainme nt work What does the Indian 18+ user do online? Related Genres Source(s): comScore Media Metrix, March 2011, State of The Internet

Consumer are keen followers of NEWS, Finance, Money & Investment-related content 49% of all online users visit Finance sites 58% of all online users visit NEWS sites Source(s): comScore Media Metrix, March 2011, State of The Internet

Entertainment & Social is one of the most high-interest categories Atleast 40% of all online users visit Entertainment sites 85% of all online users visit social sites Source(s): comScore Media Metrix, March 2011, State of The Internet

So, what is the average Indian doing online… Majority of Indian online users visit the following genres Investment/Fin ance/Money NEWS EntertainmentSocial

Contextually speaking… Cricket enthusiasts can be targeted through the following high-reach channel too! Gaming 31% of all online users visit Gaming sites Source(s): Comscore

Summarizing the media strategy… We will communicate to the Cricket Enthusiast through the following genres Gaming Investment/Fin ance/Money NEWS EntertainmentSocial Contextual High-traffic

Media site selection strategy T.G. 18+ NEWS Entertainment Youth Gaming Guaranteed reach: 100% SOV on High- contextual sites Additional visibility: Heavy reach through a visibility exercise Portal

100% SOV on match days GenreWebsite Description of the creativeEst. Impressions Social/YouthBuzzintown.com 100% SOV Quattro banner on the Homepage of the mentioned sites on days when India plays a match 11 Mn News/Business/FinanceIBNlive.com PortalOneindia.com Total Unique Reach: 3.9 Mn over 15 days (Estimated)

Visibility campaign on high-traffic genres GenreWebsitesDescription of the creativeEst. Impressions Music/Entertainment Dhingana.com, Smashits.com, Dhangout.com Interactive video banner which would showcase the current score of the match on expansion 7 Mn Social/Youth BuzzInTown, Bharat Student, Ziddu GamingGames2win, Zapak News/Business/Financ e IBNLive, Samachar, Hindustan Times, OneIndia, Business World, Mid-day Total Unique Reach: 1.3 Mn over 15 days (Estimated)

Creative Strategy Integrate Cricket + Brand within the creative itself! Integrate Cricket + Brand within the creative itself!

How will the creative work? Consumer insight: We will use the backend reports to develop an advanced consumer behavior map Create a balance between client TVC and live scores. Engage the audience within the creative using live cricket scores Client TVC runs along with the scores continuously 1 2

Creative Create a balance between client TVC and live scores.

Creative Create a balance between client TVC and live scores.

Creative Quattro Ad Unit

Benefits for the advertiser Large cricket fan base Concurrency of TVC & Scorecard is unique Best of Video Ads & Engagement Robust back-end reporting mechanism

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