zBy 2010 be considered the premier distance running festival in North America run over a week in late May zOver 50% of the runners from outside the National Capital region providing a tourist impact of an estimated $30 million zWeek creates Ottawa buzz like no other event in the Capital radiating across both Ontario and Quebec and throughout Canada and the US Vision 2010 Set the City on the map

Vision 2010 Participation for all zRunning festival caters to all abilities from elites to walkers, men and women, old and young. Encourages health, fitness and fun. zWeekend events includes several youth targeted activities to re-enforce the benefits of a healthy lifestyle z10k and marathon provide a stage where Canada's best runners can, on home soil and with financial support, face some of the worlds top competitors. zEvent organizers are considered the voice of the running community in Ottawa and seen as a center of excellence in event organization

zProvide sponsors a stage where they can give back to the community, raise their profile provincially and nationally, and get their employees involved in an event and sport unlike anything else zThe events act as a catalyst for numerous charitable organizations to raise funds for both local and national causes zRace Week organization is fiscally responsible and gives back to the community as best possible with a focus on helping others get physically fit. zEvent is involved in a year round physical activity program for youth. zEvent provides a venue for Athletics Canada to meet with all Canadian events and discuss matters of policy and best practice Vision 2010 Paying back

 Tuesday: Race Week Warm-up golf tournament for "charity“  Wednesday: City of Ottawa sponsorship appreciation and councilors reception. "Last Chance" 4km training run and carb fest  Thursday: Expo opens  Friday: Expo continues and speakers series opens; afternoon high school mile and elementary school half mile  Saturday: Main event MDS Nordion 10K - live local broadcast; also includes the MDS Nordion 5K  Sunday: Main event the ING Ottawa Marathon – national tape delayed broadcast : also the ING Ottawa Half marathon plus a fun family Vision 2010 Festival Week

 40,000 runners in the weekend.  Live local televised coverage of the MDS Nordion 10k  90 min tape delayed nationally televised coverage of the ING Ottawa Marathon  Establish the 10k as the best non-marathon event in Canada.  Establish the marathon as a world class event that is second only to the big 5/world majors.  $2M/yr raised for charity  Increase spectator participation to over 100,000.  Grow the expo to sell out the largest conference area in Ottawa (42,000 sq. ft) Vision 2010 Goals

Average of 10-15% yearly growth. Over 50% from outside the Ottawa area. Most prestigious marathon in Canada Canada’s largest sports expo # of TV items TV audience reach800,000+2,370,000+3,822,000+ # of Radio items Radio audience reach400, ,000+3,637,100+ # of Articles # of Publications Circulation11 million12.5 million20.8 million Vision 2010 Current ORW at a glance Participation Weekend11,55513,75617,12920,23823,14926,22429,226

Demographics  Over 50% of all participants are between 30 and 49 years old. The average age is 35.2 (3 years younger than in 2005).  Participants are 56% women  The largest gender/age groups are:  Women 30 – 34 yrs (8%)  Women 40 – 44 yrs (8%)  Women 19 & Under (7.9%)  Men 19 & Under (7.7%)  There were 47 countries represented among all race participants.  Roughly 80% of participants came from Ontario, while 18% came from Quebec.