WELCOME TO RPD’S 99 PRESENTATION Maria Chalkia MPhil in Export Marketing/New Market Development rpd99/mc/2/10 Supervised by Dr Jillian MacBryde.

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Presentation transcript:

WELCOME TO RPD’S 99 PRESENTATION

Maria Chalkia MPhil in Export Marketing/New Market Development rpd99/mc/2/10 Supervised by Dr Jillian MacBryde

rpd99/mc/3/10 Stakeholders Strathclyde University EU Scottish Enterprise GMI Ltd. M. Chalkia

Project Aim New Market Development (International Shipping Industry) for GMI’s Existing Product(s) rpd99/mc/4/10

rpd99/mc/5/10 Objectives F Shipping Market Research F Marketing Plan F Plan Implementation F Review & Monitoring F Evaluation F Future Plans

rpd99/mc/6/10 Current Status Shipping Market Research F Legislation F Market Evaluation F Entry Barriers F Competition F Customer Needs F Product Adaptation F Distribution

rpd99/mc/7/10 Current Status Marketing Plan F SWOT Analysis F PEST Analysis F Distribution Policy F Promotional Plan F Company Targets

rpd99/mc/8/10 Future Work F Completion of Marketing Plan Implementation F Review & Monitoring* * Continuous Process F Evaluation F Future Plans

rpd99/mc/9/10 Conclusion F Development of the Shipping Market, according to schedule F Stakeholders Co-operation, satisfactory F Quality foundation work ensures successful future

THANK YOU

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