Setting Yourself Up for Success Low Cost Ways to Market Yourself Presented by The Firm Public Relations & Marketing

Market Yourself  Check Your Image – Use downtime to position yourself for a rebound – Revamp marketing materials, Web site, etc. – Are they reflecting the best you have to offer?  Establish Yourself as an Expert – Teach a class – Start an industry blog or newsletter – Offer your knowledge at industry events & community organizations  Develop Unique Promotions – Tie into groups & organizations both online and off – Build on existing events

Network, Network, Network  Connections Now Lead to Business Later – Continue to connect with current & potential clients – Position yourself to be top of mind when they can afford you  Vary How You Communicate – Direct mail, eblasts – Snail mail – Good ‘ol in person time spent together  Offer Your Network Something – Don’t just consider what’s in it for you – help your network

Practice Your Own PR  Know the Media – Who covers your industry? – What topics are they covering?  Become an Information Source – What are your areas of expertise? – Keep on top of industry trends; have something to say – Be available  Make it Newsworthy – Remember, this isn’t advertising, you’re not paying the media to communicate your message – Launch of a new product or service, grand opening or expansion, charitable/community work – What makes your company unique?

Social Media Opportunities  What are your business goals? – Don’t do it just to do – Focus on how relationships are changing – Research best tool for achieving your goals  Benefits – Cost effective – Offers new ways to communicate with customers, peers – Can provide instant feedback  Examples

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