Cambridge Multifamily Energy Innovation Project MIT Energy Efficiency Strategy Project

MF SECTOR BARRIERS SPLIT-INCENTIVES OWNER/TENANT DISTRUST HIGH TURNOVER IN CAMBRIDGE PROPERTY MANAGERS DO NOT PRIORITIZE EE POLITICALLY CHALLENGING TO REQUIRE UPGRADES WHAT EXISTS TODAY? ~ 6 PROGRAMS TOUCH MF SPACE CITY & COMMUNITY PARTNERS MARKET PROGRAMS LIMITED COMMUNICATION BETWEEN CITY, UTILITY & VENDORS CITY CONSIDERED AN ENERGY USE DISCLOSURE ORDINANCE

DRIVE DEMAND DATA & INFO DISCLOSURE MANDATE SEGMENT CBSM HEALTH DRIVE DEMAND DATA & INFO DISCLOSURE MANDATE SEGMENT CBSM HEALTH EXISTING PROGRAMS OPEN CONTRACTOR POOL(?) EXISTING PROGRAMS OPEN CONTRACTOR POOL(?) BUILDING UPGRADES SINGLE POINT OF CONTACT FOR BUILDING OWNER (?) INTEROPERABLE CRM PRESCREEN SCHEDULE FOLLOW-UP SINGLE POINT OF CONTACT FOR BUILDING OWNER (?) INTEROPERABLE CRM PRESCREEN SCHEDULE FOLLOW-UP PRELIMINARY DESIGN FINANCING OBF FINANCING OBF ONGOING FEEDBACK O&M CAP. MNGT BEH. ONGOING FEEDBACK O&M CAP. MNGT BEH.

UNDERSTANDING MARKET BARRIERS MULTI-FAMILY HOUSING A HARD-TO- REACH MARKET IN ENERGY EFFICIENCY SPLIT INCENTIVES AND THE “LANDLORD- TENANT PROBLEM” TRADITIONAL ENERGY EFFICIENCY PROGRAMS HAVEN’T CRACKED THROUGH DESPITE POTENTIAL FOR GREAT SAVINGS, A MARKET FAILURE LOCAL RENTAL HOUSING MARKET PRESENTS SPECIFIC DIFFICULTIES NO COORDINATION AMONG MANY SMALL PROPERTY OWNERS YOUNG, MOBILE RENTAL DEMOGRAPHIC ADDITIONAL RULES FOR CONDOMINIUMS Creative Commons License,

CHARTING POSSIBILITIES COMMUNITY ENGAGEMENT PROCESS TO CHART EFFICIENCY OBSTACLES AND OPPORTUNITIES BUILDING STAKEHOLDER ROSTER CONDUCTING FOCUS GROUPS CREATING A MATRIX OF INTERESTS AND INFLUENCES TO INFORM PROGRAM DESIGN CAN MARKET BARRIERS BE TURNED INTO OPPORTUNITIES? USING MARKET SEGMENTATION AS A FOOTHOLD TO CREATE INCENTIVES

A MARKET SEGMENTATION APPROACH MARKET SEGMENTPOINT OF ENTRYPROGRAM DELIVERY MECHANISM ON-PREMISES OWNERS FINANCIAL SELF- INTEREST TRADITIONAL INCENTIVE PROGRAM, POSSIBLE ADDERS MANAGED BY THIRD- PARTY PROPERTY MANAGEMENT FIRMS PARTNERSHIPS AND INCENTIVES TARGETING PROPERTY MANAGERS VACANT/FOR-SALE UNITS HOUSING MARKETEFFICIENCY AS A SELLING POINT, DATA- DRIVEN APPROACHES STUDENT HOUSINGANCHOR INSTITUTIONINSTITUTION-BASED MARKETING CONDOMINIUMSOWNERS ASSOCIATIONS RECRUIT ENERGY CHAMPIONS “EVERYTHING ELSE”INFORMATION ACCESS DATA-DRIVEN PEER PRESSURE

MARKETING PRINCIPLES BROADEN MARKETERS CITY STAFF, COMMUNITY ORGANIZATIONS, MULTIPLE CONTRACTORS COMPENSATION FOR “HOT LEADS” – WORTH? MAKE IT VISIBLE CERTIFICATION & RECOGNITION WHAT IS THE “LEED GOLD” EQUIVALENT? TRUST IS CRITICAL PROPOSAL NEEDS TO BE VETTED BY TRUSTED NETWORKS PEER-TO-PEER PROMOTIONS GET CONTRACTORS IN FRONT OF OWNERS WHO IS THE BEST “SINGLE POINT OF CONTACT”? USE DEADLINES SPECIAL INCENTIVES BULK PURCHASING COHORTS SHOULD CONSIDERING UPGRADE ORDINANCE ALLIANCE?

INTERACTIVE ENERGY MAP FOR RENTALS RENTAL/MULTIFAMILY BUILDINGS COLOR CODED FOR ENERGY EFFICIENCY DISPLAYS AVERAGE MONTHLY ELECTRICITY AND GAS BILLS AND HEATING FUEL TYPE RENTERS USE MAP BEFORE MAKING LEASING DECISIONS, HOPEFULLY INFLUENCES LANDLORDS TO IMPLEMENT EFFICIENCY MEASURES GET DATA FROM NSTAR OR FROM CURRENT TENANTS. WALK SCORE IS SIMILAR TOOL

ON-BILL TARIFFS: CRACKING THE SPLIT INCENTIVE ON-BILL TARIFFS: A FORM OF ON-BILL FINANCING UTILITY (OR OTHER FINANCIER) MAKES UPFRONT EFFICIENCY INVESTMENTS, CUSTOMER MAKES REPAYMENTS ON MONTHLY BILL IDEAL: MONTHLY SAVINGS >= REPAYMENTS ON-BILL TARIFFS VS. ON-BILL LOANS TARIFFS: TIED TO THE PROPERTY VIA THE METER LOANS: NON-TRANSFERABLE, STAY WITH THE BORROWER EXAMPLE: MPOWER FUND (PORTLAND, OR) FOCUSED ON MULTIFAMILY MARKET BUILDING OWNERS AND UTILITIES ENTER INTO 10-YEAR ENERGY SERVICE CONTRACTS ENERGY SAVINGS SPLIT BETWEEN OWNERS AND TENANTS, ALSO CAPTURED FOR FUND VIA TARIFF PRO-RATED ACROSS ALL METERS

FACILITATING DEEP GREEN RETROFITS MF DEEP UPGRADE CHALLENGES MULTI-UNITS – REQUIRES RAPID UPGRADES, IDEALLY UNIT BY UNIT VARIOUS HEATING SYSTEMS; DIFFERING UPGRADE OPPORTUNITIES PREVALENCE OF OLDER MASONRY CONSTRUCTION EXPLORE SOLUTIONS TO MULTI-UNIT STEAM & HW HEATING POTENTIAL FOR SUPER-INSULATIVE, THIN INTERIOR INSULATION RIHA – 50 UNIT MASONRY BUILDING, 1940 AEROGEL INTERIOR INSTALLATION MANUFACTURER REPORTS 5-YEAR PAYBACK, AFTER TAX INCENTIVES PROGRAM ROLES BULK PURCHASING CAPITAL ASSET MANAGEMENT ASSISTANCE

THANKS!

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