Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.

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Presentation transcript:

Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.

6-2 Experimental Effects Perceptual Awareness Perceptual Awareness Research Environment Descriptors Question Crystallization Data Collection Method Time Dimension Topical Scope Purpose of Study Research Design Descriptors

6-3 The Topical Scope Statistical Study Breadth Population inferences Quantitative Generalizable findings Case Study Depth Detail Qualitative Multiple sources of information

6-4 Experimental Effects Perceptual Awareness Perceptual Awareness Research Environment Descriptors Question Crystallization Data Collection Method Time Dimension Topical Scope Purpose of Study Research Design Descriptors

6-5 The Research Environment Field conditions Lab conditions Simulations

6-6 Experimental Effects Perceptual Awareness Perceptual Awareness Research Environment Descriptors Question Crystallization Data Collection Method Time Dimension Topical Scope Purpose of Study Research Design Descriptors

6-7 Purpose of the Study ReportingDescriptive Casual - Explanatory Causal - Predictive

6-8 Descriptive Studies When? How much? What? Who? Where?

6-9 Descriptive Studies Descriptions of population characteristics Descriptions of population characteristics Estimates of frequency of characteristics Estimates of frequency of characteristics Discovery of associations among variables Discovery of associations among variables