The Most Effective Slogans

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Presentation transcript:

The Most Effective Slogans Junior A 597201480 Fiona Fan 范雅禎

The Most Effective Slogans 1. M&M: 「只溶你口，不溶你手。」 The feature of M&M is that it is the sugar-coated chocolate which can avoid the chocolate melting away before we eat. That’s why “melts in your mouth, not your hands.” Also, the slogan is in eight Chinese words which are four words in pre-sentence and four words in after-sentence. It is a rhymed sentence, “口” rhymes with “手”. Rhyme makes the slogan rhythmic, just like a tongue twister. http://www.flickr.com/photos/serendipitypeace/604543835/

The Most Effective Slogans 2. 7-11: “Always open 7-11” The slogan looks simple but smart because it has a lively melody with the slogan. Also, the lively melody shows one of the Management concept of 7-11—cordiality. http://www.openopen.com.tw/index.asp

The Most Effective Slogans 3. NESCAFE: 「再忙，也要和你喝杯咖啡。」 Are you still remembering the commercial of NESCAFE? It describes one couple that they are busy in their own works but try to connect with each other still. The slogan appears in the commercial—“No matter how busy I am, I will always have time for a cup of coffee with you.” I was impressed by this slogan; the slogan is as warm as a cup of hot coffee in the winter. http://www.cocinaycomidasana.com/como-se-hace/hace-cafe-soluble/

The Most Effective Slogans 4. PAOLYA—蠻牛: 「你，累了嗎?」 It is good to catch the attentions by a question sentence—“Are you tired?” In addition, when a vivid commercial accompanies a appropriate slogan, it will impress the audience. http://www.paolyta.com.tw/product_02.html 5. Fareastone: 「只有遠傳，沒有距離。」 It is a slogan of telecommunications. It is not only shows Fareastone’s opportunity but also catch the demand of consumers. http://www.fetnet.net/cs/Satellite/FETnet/FnHome