A Market Analysis by Melda Alaluf The Steel Market in Turkey.

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Presentation transcript:

A Market Analysis by Melda Alaluf The Steel Market in Turkey

Current Steel Market in Turkey Determinants of Demand: -Price of Substitute Goods (Aluminum or copper) -Tastes and preferences (most preferred construction material) Determinants of Supply: -Productivity (Skilled steel industry workforce) -Government Intervention (GITES Action Plan) - Supply Shock (weather conditions have been ideal, unlike U.S.)

Predicted Steel Market in Turkey Determinants of Demand: -Consumers’ income (increasing after global crisis ended in 2009) -Derived demand (Automotive industry/infrastructure) Determinants of Supply: -Cost of Production (rising raw material costs) -High Import Ratio (imports from China reach 2.25 million)

Works Cited Gönültas, Bahattin. "Rising Chinese Steel Imports Hurt Turkish Market: Producers.”Anadolu Agency. Anadolu Press, 11 May Web. 5 Oct en/turkey/rising-chinese-steel-imports-hurt-turkish-market-producers/48635 Kurtaran, Gökhan. "Rise in Turkey's Iron, Steel Export Volume Dependent on Price Hike.” Hurriyet Daily News. Hurriyet, 27 Jan Web. 5 Oct exports-volume-dependent-on-price-hike Turkey. Investment Support and Promotion Agency. Republic of Turkey Prime Ministry. The Iron and Steel Industry in Turkey. Invest in Turkey, Dec Web. 5 Oct STEEL-INDUSTRY.pdf