Contests and Sweepstakes Case Studies Triton Digital

Lee Brice – Microsite Recap 2 Survey Results: What do you think of Lee Brice’s song, “Hard to Love”? TotalPercentMFAnswer %16%29.6%Love it! %26.2%29.6%Like it! %41.6%32.2%Its okay %8.7%5.2%Don’t like it %7.5%3.4%Hate it! Participants were invited to participate in several surveys including –Total Contest Entries 683,857 –Total Correct Trivia Responses 1,896 –Total Clicks to Buy the Song 215 –Total Entries from “Refer a Friend” Video Shares 28 –Total Survey Responses 2,882

Lee Brice – Enter To Win Promotion 3 Survey Results: What do you think of the song? Total2,797100% Love it!2,00272% Like it!70225% Don't like it.321% Hate it.40% Need to hear it again.572% Participants were invited to participate in several surveys including –Total Contest Entries 822,520 –Song Surveys 2,207 Females 79% 591 Males 21% –Display Banners 401,132

Autographed Lionel Richie Lyric Sheet Giveaway 4 Campaign featured a chance to win a framed lyric sheet autographed by Lionel Richie –Total number of clicks to YouTube video link 170,702 –Total number of contest entries to win signed sheet music 157,065

Rodeowave Entertainment – Phil Vassar Microsite 5 What did you think about Phil Vassar’s new hit song, “Don’t Miss Your Life?” Responses Love It % Like It % It’s Okay % Don’t Like It 3433% Hate It 2152% Promote, create awareness, and stimulate interest in Phil Vassar’s new album, “Don’t Miss Your Life.” –Use a Microsite to house a video of his new single, “Don’t Miss Your Life,” a survey of how the users liked the new track, and an entry form to be considered for a chance to win an iPad 3 –Contest Entries 364,648 –Display Banner Impressions 400,076

JT Hodges – Microsite Recap 6 Survey Results: What do you think of JT Hodges’ song, “Sleepy Little Town” ? TotalPercentMFAnswer %31.6%44.8%Love it! %39.1%38.1%Like it! %23.1%15.3%Its okay %5.6%1.6%Don’t like it. 40.3%0.5%0.2%Hate it! Participants also were invited to participate in several surveys including: –Total Contest Entries 197,553 –Total Correct Trivia Responses 2,519 –Total Survey Responses 1,266

Chris Cagle – Microsite Recap 7 Survey Results: What do you think of Chris Cagle’s song, “Let There Be Cowgirls”? TotalPercentMFAnswer %46.7%59.3%Love it! 34232%34.1%31.3%Like it! %15.6%8.9%Its okay %3.6%0.5%Don’t like it. Participants also were invited to participate in several surveys including –Total Contest Entries 246,590 –Total Correct Trivia Responses 630 –Total Entries from “Refer a Friend” Video Shares 17 –Total Survey Responses 1,063

Gary Allan – Enter to Win an iPad 3 8 Participants also were invited to participate in several surveys including –Total Contest Entries 236,137 –Links within Contest Tweet about Gary – 127 iTunes – 422 Website – 23 Twitter – 2 Facebook – 19 –Total Correct Trivia Responses 397 –Total Entries from “Refer a Friend” Shares 14 –Total Survey Responses 1054

Kenny Chesney– Enter to Win an iPad 3 9 Participants also were invited to participate in several surveys including –Total Contest Entries 162,410 –Total Correct Trivia Responses 279 –Total Entries from “Refer a Friend” Shares 36 –Youtube Trivia Clicks 919 –Newsletter Clicks 48 –Website Clicks 147 –Facebook Clicks 179 –Twitter Clicks 90 –Apps Clicks 39 –iTunes Clicks 104

Justin Moore– Enter to Win tickets to tour 10 Participants also were invited to participate in several surveys including –Total Contest Entries 157,785 –Total Correct Trivia Responses 1025 –Total Entries from “Refer a Friend” Shares 14 –Calendar Invite Clicks 92 Do you plan to attend one of Justin Moore’s Off The Beaten Path Headlining Tour Dates? Yes % No 243.8% Not sure yet! % Do you plan to purchase Justin Moore’s brand new album Off The Beaten Path, when it comes out on September 17 th ? Yes % No 313.8% Not sure yet! % –Twitter Clicks 239 –Facebook Clicks 496 –iTunes Clicks 1497 –Youtube Clicks 1589

Zac Brown Band– Enter to Win an iPad 3 11 –Total Contest Entries 245,125 –Trivia Engagements 2775 –Featured Links 3832 –Standalone Entries 1239 –Total Entries from “Refer a Friend” Shares 4 –iTunes Clicks 4123 –Facebook Clicks 234 –Twitter Clicks 118 Participants also were invited to participate in several surveys including

The Doobie Brothers – Enter To Win 2 Concert Tickets 12 –Total Contest Entries 107,297 –Unique Members 4,834 –Facebook Clicks 51 –Twitter Clicks 12 –Jukebox Clicks 195 –iTunes Clicks 26 –Website Clicks 17 –Trivia Engagements 400 Participants also were invited to participate in several instances including

Case Study: Advance Auto Parts Objectives –Promote, create awareness, and stimulate interest in Advance Auto Parts using a nationally syndicated sweepstakes across the Triton Digital engagement platform Execution –National Campaign; Target M25-54 Results –Total Submissions - 132,202 –Unique members - 28,189 –Facebook Clicks –Twitter Clicks Sweepstakes (5) One week sweepstakes Weekly prize rewarded to one lucky member consisting of $999 $899 cash $100 Advance Auto gift card