COMPETITOR ANALYSIS 21 st – 27 th April

Icelolly.com Facebook - 108k page likes  Very low engagement throughout the week apart from the odd cheap deal with the most popular post bringing in 15 shares and 142 likes  Promotion of blog posts have had very low engagement  Posts such as ‘Where do you fancy relaxing this afternoon?’ appear to have the highest engagement on their page Twitter – 32.7k followers  Similar to Facebook, the posts hosting cheap deals and ‘It's a gloomy morning here in Leeds, who'd rather be in the #Bahamas?’ receive the most engagement#Bahamas  Majority of tweets are cheap deal promotions or conversational/interactive such as ‘Who can name this famous #Paris landmark?#Paris  On average 2-3 retweets and 5-10 favourites per tweet, so overall quite low engagement  More of a laid back and chatty approach has been applied to their tweeting style however can still sound quite forced which won’t appeal to engagers Most popular post: 17 shares 195 likes Most popular tweet: 3 retweets 20 favourites

Lowcostholidays.com Facebook – 632k page likes  Good engagement  Eye catching images, very vibrant with white fun font text, matching the font of logo/company name – logo always included  Average of likes and 2-15 shares per post  Posts about offers and deals get the most engagement Twitter – 10.3k followers  Multiple public customer replies – quite informal language and friendly rapport  Seems to be too many customer replies, tweets about offers and deals get lost within them  No engagement as far as retweets and favourites go  Quite a few complaints, but seem to reply to most of them  Majority of tweets are all promotional, no interactive or conversational posts i.e. ‘Jet off to #Jamaica for £969 pp! *7 nights, AI, flying from #LGW on 08/05/14*’#Jamaicahttp://ow.ly/w1OAR #LGW Most popular post: 398 likes 16 shares An example of a typical tweet