Advertising: Looking at Branding and Beyond. McDonalds Miss C Rawlinson.

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Presentation transcript:

Advertising: Looking at Branding and Beyond

McDonalds Miss C Rawlinson

Volkswagen

Adidas

Television Ads Pepsi Cadbury American Express Old Spice 1 Old Spice 2

WHAT IS AMBIENT MEDIA? Ambient Media started to appear in British media jargon around It is the name given to Non-Traditional or Alternative Media. The following are some reasons for the growth of ambient media: –A decline in the power of traditional media. –Its ability to offer precise audience targeting.

Examples of Ambient Media

TASK 1 You have 7 minutes Sketch a bag design for: A gym

THE PROFESSIONAL DESIGNS

Stunt Media/Guerrilla Marketing By going on eBay to offer his forehead as advertising space, Fischer has earned himself an astonishing $30,100 for a month's work. In return, he will wear a non-permanent logo tattooed above his eyebrows while he works, rests and plays. FHM were one of the companies who used this trend. Possibly the most well known and recent Guerrilla stunt is the Dance by T mobile.

For Teacher - T Mobile videos T Mobile Dance : Making of :

Miss C Rawlinson

“Ideas usually come not at my desk writing but in the midst of living.”

ANSWERS

Miss C Rawlinson Coke X box Manchester United Tesco Body Shop Ford Adidas Cadbury MSN Messenger Mc Donalds Motorola TASK1TASK1

Miss C Rawlinson Homebase CLUE: Make a house a home. TASK2TASK2 Mars CLUE: Helps you… Google (or Windows) In past surveys the AA’s black and yellow was the best colour scheme for recall (98%) closely followed by Easyjet’s orange (93%) and Cadbury’s purple (88%) * BrandCurve

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