© 2011, National Association of Health Underwriters www.nahu.org By the Numbers In November NAHU received more than 625 press hits. So far in 2014, NAHU.

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Presentation transcript:

© 2011, National Association of Health Underwriters By the Numbers In November NAHU received more than 625 press hits. So far in 2014, NAHU has received 7,375 press hits. In 2013, NAHU received more than 11,000 press hits. In 2012, NAHU received more than 7,500 press hits. In 2011, NAHU received more than 4,400 press hits.

© 2011, National Association of Health Underwriters November Sound Bytes

© 2011, National Association of Health Underwriters November in Print Media Emily Black Bremer, president of the Missouri Association of Health Underwriters, said she had run into difficulty using a special portal for agents and brokers with small-business clients. To find a health insurance broker selling coverage in your area, go to the National Association of Health Underwriters site and use its directory. Small businesses overall "aren't clamoring for access to a SHOP exchange," said Tom Harte, [past] president of the National Association of Health Underwriters, a group that represents licensed health insurance agents, brokers, consultants and benefit professionals. Some reports cited log-in difficulties, although Jessica Waltman, a senior vice president at the National Association of Health Underwriters, suggested they were less likely the result of a program flaw than consumers misremembering their user IDs or passwords.

© 2011, National Association of Health Underwriters Importance of Media Coverage We often send these clips to policymakers so they are aware of the issues we are facing. The more high-profile the media coverage is, the more attention policymakers pay to the issues that are important to us. Media placement means an increased understanding of the issues in the public, which means more people both inside and outside the industry can lend their support. Media attention increases NAHU name recognition and branding. We do not pay for our media placements, which means that all of the coverage that our members receive is free business promotion. When the media sees NAHU members as expert resources, you increase your outreach to perspective clients. As our increase in press hits shows, a little media coverage garners more media coverage. If a NAHU member gives good information and provides a solid sound byte for a reporter, other reporters will want to use that member as a resources as well.