Tim Braheem Loan Officer First Rate Financial Phone: 000-000-0000 Fax: 000-000-0000

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Presentation transcript:

Tim Braheem Loan Officer First Rate Financial Phone: Fax:

Marketing is about buying brain cells. Identify the need and solve it. Exclusive information. Everyone likes to get a good deal. Scarcity and a Call to Action. Know your prospect! © 2006 LTB II, LLC

© 2006 LTB II, LLC. National Inventories are at a 6-yr high. The buyer's mentality has shifted dramatically in a short period of time. Heightened values on homes are making it unaffordable. Buyers need an excuse to pull the trigger. Exclusive financing will reduce needed price reductions

© 2006 LTB II, LLC. Typical Seller Incentive: “Seller is willing to pay 1.5% in discount points to buy-down interest rate.” Example Loan Amount: $481,500 Scenario # 1 6.5% at no points on a 30-YR Fixed $ Scenario # % at 1.5 points on a 30-YR Fixed $ TOTAL SAVINGS OF $ a Month Seller Contributes $7,220.00!

© 2006 LTB II, LLC. Exclusive Financing Offer on THIS HOME ONLY! 2% Interest Rate Reduction for One Full Year And monthly savings of $603.00!* You must close by July 1st Loan provided by Tim Braheem at SPHL * Interest rate 4.50% for first year only, 6.5% for years 2-30, (APR X.XX%). Rates quoted as of 6/06/06; subject to change without notice. Available to buyers with excellent credit. Based on sales price of $535,000, 90% LTV fixed rate mortgage with 2% seller-contributed buydown. Monthly P&I payments for the first year only, $2,349.69; the buydown reduces the monthly payment by $ in the first year of the loan. Offer valid only with seller’s preferred lender. Tim Braheem, First Rate Financial, Georgia Residential Mortgage Licensee No , 123 Atlanta Boulevard, Atlanta, GA (770)

Marketing is about buying brain cells. Identify the need and solve it. Exclusive information. Everyone likes to get a good deal. Scarcity and a Call to Action. Know your prospect! © 2006 LTB II, LLC Let’s Review the Rules of Marketing

© 2006 LTB II, LLC. $481,500 at 6.5% at 4.5% $ $ The difference is $ per month! (for 12 months) $ x 12 months is $7, We use Kirk’s $7,500 to buy the rate down for the first year and he has $ left over! If you are a First Time Home Buyer with cash and market timing concerns, which of these two offers would excite you more?