EUROPEANA - ONLINE VISITOR SURVEY -2011. Methodology and aims Profile of survey respondents Reasons for visiting Europeana Finding out about Europeana.

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Presentation transcript:

EUROPEANA - ONLINE VISITOR SURVEY -2011

Methodology and aims Profile of survey respondents Reasons for visiting Europeana Finding out about Europeana Frequency of visit Rating against main competitors Additional functions and features

EUROPEANA - ONLINE VISITOR SURVEY Methodology Online survey – 15 structured questions – some comparable to th May – 25th May 2011 Incentivised – Entry into prize draw for iPad Invitations – link from homepage, to subscribers of Europeana eNews, posted on Europeana Facebook, Twitter, Linkedin and Blog pages Languages – English, German, French, Italian, Polish and Spanish Responses – 5,231 responses Aims To obtain user feedback on a range of factors – Profession, Institution, Reason for Use, Language, Residency, Frequency, Rating against main competitor and new features.

EUROPEANA - ONLINE VISITOR SURVEY

EUROPEANA - ONLINE VISITOR SURVEY

EUROPEANA - ONLINE VISITOR SURVEY How found outResponses% % Read about it in paper/journal1, ,9 Link from another web site ,9 Someone told me about it ,7 Links from search engine results ,7 Someone sent me a link ,7 Search engine ,5 I am involved in the Europeana project ,2 Link from Social Media site ,7 Link on a blog ,4 I can´t remember ,2 Other ,2 3, ,0

EUROPEANA - ONLINE VISITOR SURVEY