English Functional Skills Writing to Persuade

Lesson Objectives… Identify 3 or more persuasive techniques Create an advert using persuasive techniques Write an using persuasive techniques

Persuasive Techniques Rhetorical question – A question that does not expect an answer. It is asked simply to make a point or make people think. Examples: What’s the matter with you? Who cares? How should I know? How do you sleep at night?

Persuasive writing Rule of three – It is more powerful and memorable to write something in three. Examples: Location, location, location Rock, paper, scissors. Stop, drop and roll. Repetition – Repeating something in order for the reader to remember or think about it. Example: McDonald's has the best prices, the best hamburgers and the best customer service.

Links Video 1 Video 2 Video 3

Task 1 Create an advert persuading the reader to buy a product: The big paperclip The magic pen The chair The table

Task 2 Write an to using at least 3 or more persuasive techniques to David Cameron