A Real Estate Services Marketing Proposal Presented by: Dan Dekker CENTURY 21 Premier Group

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. My Professional Experience My philosophy –“Customer relationships are at the heart of what I do. If you don’t feel that I’ve built a strong relationship with you by the time we’ve sold your home, then I haven’t done my job”. Selected Achievements: –Directed a company audit as an Inspection Team Leader prior to a massive government inspection to correct inefficiencies before the inspection findings could occur. –Coordinated complete project management for relocation of company assets and facilities including staffing, transportation, timeline and completion goals with complete success. –Instrumental in implementing a department reorganization that saved over 2 million in training costs and increased productivity by decreasing the training period. –12 years experience in the Minneapolis/St. Paul Real Estate market. Page 2

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. The Value 85% of sellers used a broker or agent to sell their home* 76% of sellers placed their home on the Internet with the assistance of a real estate agent* My mission statement –“I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”. Page 3 The value and importance of real estate professionals has not changed! *2007 NAR Profile of Home Buyers and Sellers

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. CENTURY 21® Premier Group CENTURY 21 Premier Group has been known as a leader in the real estate industry for many years. Our success comes from staffing our offices with people who uphold our reputation for integrity, honesty, and professionalism. We are committed to excellence in service. Our buyers and sellers can depend on us for ethical, professional, and enthusiastic representation. Although CENTURY 21 Premier Group has won many awards for sales production on both the regional and national levels, the award we are the most proud to have received is the CENTURY 21 International Quality Service Award. Our customers have repeatedly ranked us over 99% in customer satisfaction. Page 4 *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Get More with CENTURY 21® Standard Services Multiple Listing Service Local Advertising Yard Sign Agent and Office Preview Open House Required Property Disclosures Competitive Market Analysis Featured on National Website Customized Services National Advertising Global Referral Network Seller Service Pledge Quality Service Survey Other Internet Websites Page 5

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. CENTURY 21 ® : The Gold Standard Page 6 We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “The Gold Standard” mean to you? Gold is symbolic of three positive and distinct values Great financial value = Getting the best price for your home High performance achievement = Best trained associates Insightful wisdom = Your neighborhood specialist

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 7 Most Recognized Name in Real Estate Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.” Forty-two percent of adults surveyed singled out CENTURY 21 as the most well- known brand, with the nearest competitor trailing by a substantial 14 percentage points. Q “Which of these agencies, if any, is the most recognized name in real estate?”

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Marketing Plan List your property on including a virtual tour, slide show and photos of your home. List your property on the national website for the CENTURY 21 organization. Enhanced listing display on to make your property stand out. Have your listing posted to other real estate search websites likeTrulia, Google and Yahoo, that receive millions of visitors. Display your listing on Leverage the CENTURY 21® Global Referral Network to access leads from around the world. Place colorful brochures next to your “For Sale” sign enticing buyers to view your property.

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. CENTURY 21® National Advertising Multi-million dollar national advertising campaigns Print, television and radio Targeted advertising for Specialty Markets Page 9

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. CENTURY 21® National Advertising Page 10

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. CENTURY 21 ® Global Reach Worldwide presence Century21.com international links and websites CENTURY 21 ® Global Referral Network Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide Additional buyer opportunities - with the CENTURY 21 ® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads Page 11

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Referral Services World’s largest referral network (based on the number of offices worldwide) brings you: –More buyer opportunities for your property With over 8,000 offices and 140,000 sales associates worldwide CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe Page 12

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Home Buyers 84% of all home buyers used the Internet as a tool when searching for a home* 84% of recent home buyers found photos “very useful”* 60% said the same about virtual tours* There are over 200 million users of the Internet in the USA** –29% of home buyers first learned about the home they purchased using the Internet* –84% of first time home buyers used the internet as an information source in the home buying process* Page 13 *2007 NAR Profile of Home Buyers and Sellers **Nielsen-Net Raings.com

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. What is the implication? Real Estate Agent Internet Yard Sign Of Those Buyers Who Used the Internet, Where They First Learned About the Home They Purchased The Internet should be leveraged to attract more buyers Page 14 Source: 2007 National Association of REALTORS ® Profile of Home Buyers and Sellers

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Selling Your Home with the Help of Century21.com The Century21.com web site averages more than 2 million visits per month Consumer Leads Property Listings Registered Users Top Search Engine partnerships; Google, Trulia and Yahoo Page 15

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. The Search Areas on Century21.com Century21.com is a consumer’s home buying and selling information gateway The easy to navigate menu bar allows consumers to identify exactly what they’re looking for The site serves as a real estate resource library for consumers Property Search –Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria –Aerial views allow users to explore the property yard, street and neighborhood Page 16

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 17 Online Marketing Tools that help us Sell Your Property Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Room Planner Interactive tool lets you design virtual room layouts Neighborhood Profiles Important information about this and other neighborhoods Mortgage Calculator s and financing information Slide Show

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Your Listing on Century21.com Page 18 Up to 20 listing Photos can be included Detailed property descriptions (English and Spanish) Floor Plans Slide Show Virtual Tours Open House schedule CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved Online Marketing Page 19 Strategically publish creative banners that increase traffic and listing exposure on Century21.com. CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. Online media is optimized to drive leads and response from consumers on your property. Automated communications to buyers interested in your property Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. A custom Slide Show to Showcase Your Property Page 20 This is what the consumer sees on Century21.com Slide Shows are automatically created when you have 6 or more photos of the property 98% of prospective Buyers feel property photos are useful in their home search* * 2007 NAR Profile of Home Buyers and Sellers

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Competitive Market Analysis Establishing the perfect price for your home! Recent Sales Current Listings Under Contract Expired Listings Page 21 How do you stack up against the competition? What will help your property sell faster? How much will you have after closing?

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. We’re with you every step of the way CENTURY 21 Connections® The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience. To search for money saving coupons and discounts, visit: Home Warranty The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing. Page 22

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Quality Service I strive to provide outstanding service to my clients My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group Consistent monitoring of service in order to assure highest level of quality. Page 23

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Put me to work for you! CENTURY 21: The Gold Standard. Page 24

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Thank you! Dan Dekker CENTURY 21 Premier Group Page 25