The 12 Days of Cultivation &Stewardship Boys & Girls Clubs of America’s strategy to engage new donors and retain existing It Just Takes One annual campaign donors
The Development Cycle Identify the critical few: those with the greatest capacity to give Share your Boys & Girls Club story Learn more about the donor Cultivate and Engage Solicitation: Ask for a specific amount based on mission Donor Recognition: Saying “thank you” Stewardship
Concept: Focus for 12 days
Menu of opportunities Cultivation CPO & board volunteer can personally visit with a new prospect identified for a solicitation for next year’s IJTO campaign Invite new prospect identified for next year’s IJTO campaign solicitation to take a tour of the clubhouse Board volunteer(s) host a House Party of Hope with invitations going to new prospects who are identified for next year’s IJTO campaign solicitation Stewardship CPO & board volunteer can personally visit one of the current year’s IJTO campaign’s “Top 10” donors Organize a “thank-a-thon” focused on communicating ROI messages to current year’s IJTO campaign donors via phone Invite current year’s IJTO campaign volunteers to participate in the Club’s year-end holiday party (e.g. decorate, games, hand out presents, etc)
What “could” this look like?
On the first day … It is a “thank-a-thon”
On the second day … Personal cultivation visit
On the third day … Stewardship material is mailed
On the fourth day … Personal stewardship visit
On the fifth day … It is a House Party ! ! !
On the sixth day … Personal cultivation visit
On the seventh day … Personal stewardship visit
On the eighth day … It is a House Party ! ! !
On the ninth day … Personal cultivation visit
On the tenth day … Personal stewardship visit
On the eleventh day … Let’s take a clubhouse tour with a Youth of the Year reception
On the twelfth day … Holiday Party with the kids
Tips on getting started Don’t procrastinate identify volunteers today identify donors today identify new prospects today Plan the parties, events & receptions today Put a calendar together
Simple calendar Day 1 – Thank-a-Thon event Day 2 – Personal cultivation visit with John Doe Day 3 – Mail newsletter to all current year donors Day 4 – Personal stewardship visit with Jane Burger Day 5 – BD member Fred hosts House Party of Hope Day 6 – Personal cultivation visit with Mary Jo Lou Day 7 – Personal stewardship visit with Nick Zappos Day 8 – BD member Sara hosts House Party of Hope Day 9 – Personal cultivation visit with James Patney Day 10 – Personal stewardship visit with Pat Jordan Day 11 – Clubhouse tour & YOY reception Day 12 – Year-end holiday party
Possibilities are endless
Questions?
Resources For more information go to theFUNDRAI$INGbank on bgca.net In the VAULT Stewardship House Party of Hope Year-End Fundraising In IT JUST TAKES ONE IJTO Manual After the Gift Ask the Expert