Process of developing, promoting, distributing and selling goods and services to satisfy customers’ needs and wants 2 Goods – tangible products Services – Intangible products Tangible = something you can touch

 Sports marketing is using sports to market products. 3 Wheaties Air Jordan Hanes

 Sports Logos on Clothing  New sports, new opportunities Soccer popular during World Cup time Lacrosse growing every year  Timing New apparel coming out in preparation for the upcoming season! 4 Nike logo on college jerseys!

 Influencing how people choose to use their time and money for the purpose of entertainment! 5

 Whatever people are willing to spend their money and spare time viewing, rather than participating in Example: TV Entertainment Over the Years ○ In 1946 fewer than 7,000 TV sets were in households ○ In million TV sets were in households and $42.5 billion was spent on TV advertising! ○ In % of households have TVs 6

 Renewing or rejuvenating your body or mind with play or amusing activity  Recreational activities- those involved in travel, tourism, and amateur sports that are not associated with educational institutions. Ex. Professional Bowlers Association 7

 Generally considered traveling for pleasure whether the travel is independent or tour-based. Ex. A trip to Disney World! 8

 A specific group of people that a business wants to reach with their goods or services 9

Geographics – where people live Demographics – personal characteristics Psychographics – lifestyle (attitudes/values) Product Benefits – consumer wants and needs 10

Characteristic of the market you are trying to reach 11 AgeAge GenderGender EthnicityEthnicity OccupationOccupation LifestyleLifestyle Marital StatusMarital Status Kids or no kidsKids or no kids LocationLocation Income levelIncome level

The idea that a business should strive to satisfy customers’ needs and wants while generating a profit

13 The 5 P’s of Marketing People Price Place Product Promotion

 People – the target market  Product – what is the product – (name, packaging)  Price – what customers are willing and able to pay  Place – where is it sold and how it gets there  Promotion – how is the product marketed 14