Houston Logsdon Jason Surrell Rory Todd. Independent University Issues 2000- Enrollment of 5,500 2011- Enrollment of 4,250 Disenfranchised Alumni Group.

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Presentation transcript:

Houston Logsdon Jason Surrell Rory Todd

Independent University Issues Enrollment of 5, Enrollment of 4,250 Disenfranchised Alumni Group Donations to Alumni Fund

Organizational Culture Assessment Instrument (OCAI) Assess key dimensions of organizational culture Dominant characteristics Organizational leadership Management of employees Organizational glue Strategic emphases Criteria of success

Impact of Football Popular in Virginia Georgia Southern University Student Growth/ Impact Student Enrollment In 1980 = 6,000 students In = 19,691 students Community involvement Bring Tradition back

Impact of Football Steering Committee 2-5 year plan Alumni committee- Current supportive football alumni, seeks to raise money to get football back. AD and Advancement John Kotter’s 8 Stage process

8 Stage Process Step One: Create Urgency Step Two: Form a Powerful Coalition Step Three: Create a Vision for Change Step Four: Communicate the Vision Step Five: Remove Obstacles Step Six: Create Short-term Wins Step Seven: Build on the Change Step Eight: Anchor the Changes in Corporate Culture

Start New Women’s Soccer Program Women’s Sports Fix Compliance issues- Start a new Women’s Soccer program Already have Men’s Program (UC Irvine) Use money that was used for Football to get it started Title IX solution- 3 areas Coaches salaries would be in the $70,000-$75,000 range $250,000 2 nd Year full season

Alumni Issues US News and World Report – Foundations consider Alumni support a factor when choosing a college or University to give to

Improve Alumni Giving Suggestions: Stay connected 1. Track Alumni- , phone calls, Facebook etc. 2. Updates from President- Monthly letter 3. Parent Groups a. Former Alumni have kids that are at IU b. Target Wealthy Areas

Continued… 4. Travel when possible VP’s travel with Athletic teams when in a targeted area 5. Events Homecoming Presidents Circle Dinner 6. Grad Program Jim Lee- COO Stater Bros Gives more to his grad school than undergrad

Independent Online University (IOU) Why? Flexible/Convenient Appealing to future students and non trads Class availability Affordable 1:6 college students took an online course last year Hybrid  Fully Distant

Retention Rates at IU Get them there and keep them there How? Student majors Environmental factors Campus life Add majors/sports/programs Student Retention Committee

Questions/Discussion