Lessons Learned Ringgold County, IA CPPW Initiative

Media Objectives 1.Impact social norms and help reproductive age women quit smoking 2.Increase awareness of tobacco companies’ use of advertising and marketing targeting Ringgold County youth 3.Change attitudes about tobacco advertising in our communities 4.Increase knowledge of the dangers of second hand smoke and youth tobacco use

Media Plan – overcoming barriers Elements Included: Earned media for survey and campaign results Creston radio ads Local newspaper ads Outdoor billboards Restroom posters Window clings Theater ad facebook/social media WIC Clinics Daycare flyers (send home with kids)

Newspaper Ad Window Cling Restroom Poster Theater Ad

Billboard

Earned Media (PR) Radio News Broadcasts: R-STOP A new policy adopted by the Ringgold County Fair Board on March 9, 2011 prohibits tobacco companies from giving away free samples, and advertising or sponsoring events at the fairgrounds. The policy is part of ongoing work to help keep youth from starting to chew or smoke. “As far as we know, this is the first fairground policy of this kind in the state of Iowa,” comments Chris Doster, Ringgold Standing to Oppose Pressure (R-STOP) Project Director. The 4-H County Council youth introduced the policy to the Fair Board last November. More than 80% of people were in support of prohibiting tobacco advertising or sponsorship according to a survey.

Policy Objectives Tobacco-free Parks Fairgrounds Schools Opposition? Youth messages and as messengers!

JEL at City Council meeting

Gaining community endorsement Support cards: “walls of support” Youth groups energy Conclusion

This is R-STOP Ringgold County Public Health 119 South Fillmore St. Mount Ayr, IA Chris Doster Project Director Jennifer Bice Media Specialist