What can you do? February 10 th, – 4PM EST Kicking Butts through the Media

2 nd Wednesday of the month from 3-4PM EST March 9: Kicking Butts on Social Media Final Webinar

Schedule Registration links Slides & recordings Webinar Series

Kick Butts Day is a day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco at more than 1,000 events planned by independent organizers across the United States and around the world. March 16 th, 2016 Kick Butts Day

Share Your Story Social media campaign highlighting stories around the country of how and why people are fighting to make the next generation tobacco-free. How are YOU kicking butts? Why are YOU kicking butts?

Share Your Story #iKickButts because… #iKickButts in memory of… #iKickButts by… #iKickButts for…

Share Your Story Use the hashtag #iKickButts on all of your Kick Butts Day posts Get creative – post videos and images Integrate the campaign into your event Use our generator to create a statement

Caption with how or why you are kicking butts Use the hashtag #iKickButts Post to Twitter, Facebook or Instagram Make a Statement

Getting Started Step 1: Plan It Step 2: Register It Step 3: Supercharge It

Have you registered your Kick Butts Day event yet? Get on the map and become one of the thousands of great events that happen on March 16 th, Register It

What do we do to promote your event to the media? Media

A statewide news release highlights a handful of events and links to the map. You can also alert local reporters on your own. Statewide News Releases

What can you do? Craft media messages, write news releases, work with reporters What can you do?

Media Toolkit Media advisory overview & sample Letter to the Editor overview & sample Sample consent form

Looking for extra punch for your event? – Cups in a Fence – Flash Mob – Fatal Figures – Body Bag Display – Tombstones Great addition to a substantive event, great for media attention Visuals

Always be prompt Keep reporter in the loop Be prepared with facts and figures Be professional and personable Working with Reporters Never pick a fight with people who buy ink by the barrel. – Mark Twain

Focus on 2-3 key “messages” Emphasize the impact on people, the role of youth advocates Use anecdotes & facts to show meaning and importance Identify & prep youth and for interviews Media “Messages” Some people have a way with words, and other people … oh, uh, not have way. – Steve Martin

Consider all types of media, and the right contacts: – Radio: News directors, on-air DJs – TV: News directors, assignment editors – Daily newspapers: Community editors/reporters, assignment editors, education/health reporters – Weekly newspapers: Editors, reporters If a reporter can’t attend, offer to take photos and them within a day, and/or a phone interview with the leader and/or a student. Planning Media Outreach

Alert reporters about your event Invite them to attend—or offer a telephone interview – If security prohibits media from attending, say so explicitly Use simple, everyday language Keep it SHORT—no more than two paragraphs Send 2-3 days ahead of time Media Outreach The 5 Ws: Who, What, When, Where and Why

Subject: Mar 16: Milford Kids ‘Kick Butts’! Hi Chris -- Kids in Milford are taking a stand against tobacco and organizing activities on Wednesday for national Kick Butts Day, sponsored by the Campaign for Tobacco-Free Kids. The event will provide good visuals. Let me know if you plan to cover, send a photographer, or want to speak with someone. I can provide photos after the event if that would be helpful. Kick Butts Day On March 16, students at Delaware Valley High School in Milford will participate in a variety of activities, including placing anti-tobacco messages on drink containers during lunchtime and displaying posters throughout school. A costumed “Ciggy Butts” will also be at the school throughout the day. Time: 11:30 AM. Location: 252 Route 6 and 209, Milford. Thanks – Will Walters Cell: (202) Additional events in Pennsylvania and across the country can be found at Kick Butts Day is an annual celebration of youth leadership and activism in the fight against tobacco use. Example

Express an opinion Use facts for context Consider timing (before or after event) Check submission guidelines Letters to the Editor

Create an account at to receive updates Follow us on Facebook, Twitter and Check out the Kick Butts Blog Staying Connected

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