Building Successful Mobile Commerce Businesses

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Presentation transcript:

Building Successful Mobile Commerce Businesses 11-29-2002 By Pitt Cheang

Definitions – What is “m-Business” Lots of terms “wireless Internet,” “wireless Web,” “pervasive computing” , etc. INTERNET  EC  MC Internet Platform = biz , technological , managerial experience. 11-29-2002 By Pitt Cheang

M-business ( WHY ) Evolving needs of the customers Recognize M-opportunities and ACT QUICK! Mobile Web is emerging at a faster clip Investors are leveraging lessons learned from the emergence of the wired Web M-commerce is on the radar screen 6 – 9 months for new Web biz to take hold Time to Establish early lead !!! 11-29-2002 By Pitt Cheang

The Essences How to build compelling offerings What is the logical infrastructure for M-business? How to build a business model that WORKS! 11-29-2002 By Pitt Cheang

M-Commerce Value Chain Content Creation Content Packaging Market Making Content Infrastructure Mobile Services & Delivery Support Mobile Interface & Applications Mobile Transport & Services 11-29-2002 By Pitt Cheang

M-business ( HOW ) Build compelling offerings Leverage the uniqueness of wireless Anytime, Anywhere, Personalize relationship Understand mobile user experiences Time or Location sensitive, small transactions Build an m-commerce infrastructure for the future Plan a dynamic architecture approach Design scalable and flexible arch to reduce risk Build the right features at the right time 11-29-2002 By Pitt Cheang

M-business ( HOW ) cont. Build a business model that WORKS! Go beyond traditional Web-base system Combine existence business processes Develop clear business model that capture the value created from compelling offerings Understand real economic value created on mobile Web Executives should develop a familiarity with wireless partner on (WHAT, WHEN, WHERE, AND HOW) business model m-CRM 11-29-2002 By Pitt Cheang

Business model (Business lead) CUSTOMER channel mobile infrastructure partner Business mobile tech&solution partner mobile service provider partner mobile consulting partner mobile alliance partner 11-29-2002 By Pitt Cheang

Business model (Partner lead) CUSTOMER mobile service provider partner mobile tech&solution partner mobile infrastructure partner Business mobile consulting partner mobile alliance partner 11-29-2002 By Pitt Cheang