Elisabeth Boutry-Robinot, IREGE, U. de Savoie Olga Goncalves, CAEPEM, U. de Perpignan Hélène Michel, Grenoble Ecole de Management Elisabeth Boutry-Robinot.

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Presentation transcript:

Elisabeth Boutry-Robinot, IREGE, U. de Savoie Olga Goncalves, CAEPEM, U. de Perpignan Hélène Michel, Grenoble Ecole de Management Elisabeth Boutry-Robinot Olga Goncalves Hélène Michel Are Diamonds Mountains Best Friends?

In the top 3 ski countries in the world Mature cash-generating business News challenges Necessity to differenciate from competitors The French Context of Ski Resorts

Does luxury strategy allow ski resorts to be more performing than the others ?

INPUTS Number of slopes Days of opening Permanent employement Seasonal employement Beds Parking spaces OUTPUTS Turnover Number of skier days Ski-lift traffic Business Unit Research Method Contextual Variable: Luxury Positionning