Who is the leading producer of public service advertisements? Question:

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Presentation transcript:

Who is the leading producer of public service advertisements? Question:

Answer: The Ad Council has been addressing critical social issues since 1942.

Some Issues They Address: Adoption Literacy Autism Cyberbullying Prevention Obesity Drunk Driving And more…

Old Campaign Since 1983 their ads were meant to touch you emotionally. Showed actual home videos of people who were later killed by a drunk driver. “Friends Don’t Let Friends Drive Drunk” Ad #1Ad #2

New Campaign Meant to inspire dialogue Recognition of the dangers of buzzed driving Even a few drinks can impair your driving Ad #1Ad #2Ad #3

Magazine Ads

What do you think? Has the campaign been effective? After seeing these ads will it make you think twice about driving after a few drinks?