This week: 10 Total: 35 New&Effective recruitment process: Student Vs Real-life Business dilemma Margarita Unigovskaya Ekaterina Petrenko Ovsyannikov Nikita Alina Khorina

Revenue Streams Cost Structure Key partnersKey ActivitiesValue Propositions Customer Segments The Business Model Canvas Key Resources Customer Relationships Channels On: Designed by: Ekaterina Petrenko, Khorina Alina, Unigovskaya Margarita, Ovsyannikov Nikita Designed for: BrilliCo Iteration: 1 University Printing agencies Key Activities from partners: From companies: materials (cases), data, job placement From typing agencies: Acquisition of particular resources Key Activities: problem recognition, problem evaluation, problem solving, employee selection Need – work placement Problem – labour market imperfections Service we offer – close the gap between job seeker and employer What value do we deliver to the customer? Value delivered – future possibilities Characteristics Newness Innovative Convenience Risk Reduction Types of resources Physical (building, equipment, posters) Intellectual (data) Human Financial Expected relations: b2b for Companies And b2c to students Full integration between companies and students Now – direct communication Future – guest lectures, posters, professors’ recommendations, e-channel Purchase: On-line registration Delivery: organization of case studies After sale: eliminate red-tape barriers Value created for students searching for job & Companies searching for talented employees Individual contract based pricing for companies Free for students The most important costs inherent: money-consuming, time-consuming Most expensive Key Resources: physical resources Most expensive Key Activities: initial organization The business is Value Driven ( focused on value creation, premium value proposition) Sample characteristics: Fixed Costs (salaries, rents, utilities) Variable costs (office supplies) YearMonthDay No. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Gains for students: self- assessment, decreased time for searching, future awareness. Gains for companies: employees that increase value of the company, brand recognition Pains of students: stress, disappointment, moral tension. Pains of companies: time, resources spent on HR Students: internship ; job placement; certificate/reward; experience; future careers. Companies: new ideas; talented employers; brand awareness. University: Financial Support; brand awareness. Products & services: intermediary between students seeking for job placement and companies seeking employees Gain Crestor: match employees and employers PAIN RELIEVERS: new ways of interviewing, easy to find new employees, status recognition, new opportunities, experience Value Proposition Canvas

What experiments did we run to test value proposition and Customer Segment(s)? During the surveys and direct talking with our potential customers we introduced ourselves as a real company that already exists in the market and offer the service of finding an internship for students and potential employees for the companies. By means of this introduction we saw a real reaction and desire of people to participate in this project, but on the other side for example there were also a lot of question we were not yet able to answer

What did you learn about your value proposition by talking to customers? Hypothesis: Customers would show an interest in a service we offer Experiment: Present ourselves as a really existing company Results: Having observed the potential market by speaking with customers we came to a conclusion that we have to analyse and think about the financial part of our project. Iterate: Next time be ready to present full information to our customers concerning the costs of their participation in case studies and make an accurate calculation of our spending on this project also.

What did you learn about your customer segments by talking to customers? Hypothesis: We supposed that nowadays a lot of students are looking for an internship or job placement and they have a certain problems with it especially in the situation of financial crisis all over the world. We also supposed that sometimes companies are not satisfied with an intern they get for an internship position or current employee. Experiment: we tried to evaluate and understand the preference customers have for their purposes as from the company’s point of view, as from the student’s point of vies Results: We analyzed problems customer have and made and made a conclusion that a project is very interesting for them( for students), but there is still no answer from companies because it is difficult to have a contact with them We are trying to have a talk with companies representatives and present this idea to them, also we have a conversation with a director of FEM who showed a big interest in our idea and ask for being in close contact with him in order to develop this idea further.