Institute of Portland Metropolitan Studies How do you… Build a culture of better communications

IMS communications plan As east as Struggle Struggle 2Plan 3Implement

Why we struggle What makes communications planning so difficult? 1

2 Developing a plan Once you commit, how do you proceed?

A creative solution:

What goes in a plan? Goals and objectives Target audiences Themes and messages Assessment of current channels and assets Identification of potential new, more effective channels

Themes and Messages ThemeMessage IMS/PRC shares its tools and information to create a common understanding of public issues and trends IMS/PRC creates meaning with data that provides perspective on public issues. IMS/PRC influences local, regional and statewide decisions through its data and tools IMS/PRC data is a credible, neutral influencer affecting public policies. IMS/PRC cultivates citizen engagement and constructive dialogue IMS/PRC values citizen input.

Boiling down our Messages

3 Implementation The hardest part!!

Developing a Sustainable Action Plan Use baseline metrics to determine which channels are and are not working Identify potential new channels Develop processes for events that need to be communicated Assign roles and responsibilities

Communications Metrics

Start somewhere!