1 Trustworthy Browsing Ian Moulster Software + Services Lead Microsoft Ltd

2 Web 2.0 provides significant benefits to the user and web publishers JavaScript, mashups and Active X provide functionality and versatility Extends the web Content syndication 2

3 Data Governance & Regulations Shifting attack vectors Cybercriminals continue to innovate and diversify Inadequate security and privacy reviews and processes Growth in ecommerce depends on consumer trust Trust is being tarnished by breaches and cybercrime Trust is undermined by less than transparent collection of data and inadequate privacy protection Unknown accountability between 1st party publishers of 3rd parties Potential backlash & heightened consumer concerns

4 The way web 2.0 works, and provides value to the user and web site Funds the “free” internet Over time, users’ history and profiles can unknowingly be aggregated Long-standing confusion about calls vs “ tracking cookies” Unclear accountability with third party security & privacy policies Increasing incidence of malvertising User Visits Unique Sites Contoso.comTailspin.comWoodgrovebank.com Example.com Farbrican.comSouthridge1-1.comLitware-bulk.comadventureworks.com Prosware-sol.com 3 rd party Syndicator Web server

5 Social Engineering & Exploits Reduce unwanted communications Social Engineering & Exploits Reduce unwanted communications Freedom from intrusion International Domain Name Anti-Spoofing Pop-up Blocker in IE6 Increased usability Choice and control Clear notice of information use Choice and control Clear notice of information use Control of information User-friendly, discoverable notices P3P-enabled cookie controls Delete Browsing History InPrivate™ Browsing & Blocking Browser & Web Server Exploits Deceptive websites, malicious code, fraud, identity theft Browser & Web Server Exploits Deceptive websites, malicious code, fraud, identity theft Protection from harm Secure Development Lifecycle Extended Validation (EV) SSL certs SmartScreen ® Filter Domain Highlighting XSS Filter, DEP/NX ActiveX Controls Lockdown

6 Scenarios Shopping for Gifts on a shared PC Business Investment Strategies Employment and Job Search Healthcare Advice …… 6

7 More Granular Control & Utility Can Preserve Favorite Data while deleting all other data retained by the browser

8 InPrivate InPrivate Browsing Enables “leave no tracks” locally (cookies, cache & history) Value when shopping for gifts on a shared PC. InPrivate Blocking Helps to put users in control of their info to third-party sites. Assess, on an ongoing basis, user exposure to third-party content. Helps to prevent information disclosure by automatically blocking high-frequency third-party content from sites users visit. 8

InPrivate is On InPrivate Browsing prevents Internet Explorer from storing data about your browsing session. This includes cookies, temporary Internet files, history, and other data. Learn more about InPrivate

16 Analyzes third parties who are in a position to aggregate user profiles Enhances choice and control on the sharing of data

17 Users can exercise choice Allow content being served and possible info disclosure Block content and help prevent info disclosure

18 Provides information by the third party to the consumer to help them make an informed allow or block choice

20 Provides users the ability to subscribe to third party block and allow lists (RSS Feeds)

24 Provides users the ability to subscribe to third party block and allow lists (RSS Feeds)

28 IE 8 through our broad set of security and privacy technologies helps to put the user in control over their personal information & privacy. IE 8 allows users to have notice and choice over information that is shared with third-party sites. IE 8 helps to preserve online trust & peace of mind. InPrivate provides vehicles for publishers and advertisers to communicate their value to consumers 28

29 IE 8 Feature Overview IE 8 blog IE 8 Readiness Toolkit explorer/beta/tech-resources.aspx explorer/beta/tech-resources.aspx IE 8 Safety & Privacy Features explorer/beta/features/browse-privately.aspx explorer/beta/features/browse-privately.aspx