Ecommerce Applications 2009/10 Session 41 E-Commerce Applications Step by step building of a shop in Shopcreator

Ecommerce Applications 2009/10 5 Steps to create the shop!

Ecommerce Applications 2009/10 Build the site structure Change the company details (Site configuration > Amend Company Details) –Domain cannot change –Enter a lot of keywords that correspond to the e-shop, so that search engines can rate the site well. –Summary will appear under the link in the search engines –Details like names, telephone number and address are compiled in a footer at the bottom of your website

Ecommerce Applications 2009/10 Build the site structure (2) Change information pages ( Menu Information pages ) –Change About us, Contact us, Customer Services, Help and Secure Ordering pages to fit your company profile –Upload images relevant to your company (reference in the coursework images that you get from other sites)

Ecommerce Applications 2009/10 Amend Info pages

Ecommerce Applications 2009/10 Build the catalogue Create categorisation for your products Add products in each category Menu Departments Menu Products

Ecommerce Applications 2009/10 Add a department Create departments tree to match your products (menu Departments Administration)

Ecommerce Applications 2009/10 Add products You should add one or more products in each department.

Ecommerce Applications 2009/10 Publish it! By clicking the button found at the top of the screen Using Publish menu item

Ecommerce Applications 2009/10 Reports You can get reports on many aspects –Times that a product is viewed –Trails of the users (what they visited and with what order) –Orders –Revenue –Search engine results –Number of users visiting the shop

Ecommerce Applications 2009/10 Branding your site The system gives you the option to change the look and feel of the e-shop. (Menu Site design) –Change the web site header –Change the index page logo –Change the colours and background