17–19 November 2016 NEC Birmingham

22 brings together We provide every young person with the chance to unlock their potential and get excited about the world of work Through hands-on experiential activities and skills competitions we help shape their futures and transform their lives 2

33 Champions and drives excellence in industry and education Runs local and regional competition activities Holds national finals at The Skills Show Prepares competitors for international skills competitions The nation’s largest skills and careers event Attracts over 75,000 visitors annually Offers hands-on experiences that inspire young people to explore careers 3 brings together

44 THE SKILLS SHOW

55 WHY THE SKILLS SHOW? 5 78,324 ATTENDEES AT THE SKILLS SHOW 2015 APPRENTICESHIPS AND RECRUITMENT THOUGHT LEADERSHIP AND SHARING BEST PRACTICE BRANDING AND PROMOTION DEMONSTRATE COMMITMENT TO GOVERNMENT’S SKILLS AGENDA CSR Networking opportunities WITH OVER 200 SPONSORS AND PARTNERS AWARD WINNING PR AND MEDIA INNOVATION SHOWCASE WHY THE SKILLS SHOW? ACCESS TO DECISION MAKERS, TEACHERS & PARENTS ACCESS TO A DIVERSITY OF TALENT RAISE THE PROFILE OF YOUR COMPANY & SECTOR

66 THE SKILLS SHOW IN ,324 attendees 42 Have a Go experiences 120 Spotlight talks from real people doing real jobs 58 WorldSkills UK national competition finals 671 competitors 105 Showcase talks 150 employers 75 FE Colleges

77 VISITOR BREAKDOWN IN 2015 Thursday39% Friday35% Saturday26%

88 VISITOR BREAKDOWN IN 2015 Colleges41% Schools 59%

99 VISITOR BREAKDOWN IN 2015 Female47% Male53%

10 AUDIENCE BREAKDOWN IN % 27% 12% 7% 5% 4% Aged Aged Parents Teachers Aged Under 13 Aged 24+

11 “The Government is proud to support this event. This [event] is going to be a huge experience for so many young people. It’s going to be inspiring to them all.” Sajid Javid, Secretary of State for Business, Innovation and Skills “There’s never been a more important time for the entire nation and each individual to be focused on the skills needed to build a successful career.” Nick Boles, Minister of State for Skills and Equalities TESTIMONIALS

12 INDUSTRY SECTORS

13 Engineering competitions Mobile Robotics - Aeronautical Engineering: Avionic Aeronautical Engineering: Mechanical CNC Milling CNC Turning Construction MetalWork Industrial Electronics Manufacturing Team Challenge - team of 3 Mechanical Engineering: CAD Mechatronics Sheet MetalWork Technology Welding

14 SECTOR NAMES We will be renaming The Works Considering: Engineering and Manufacturing Engineering and Technology Suggestions welcome!

15 MARKETING AND PROMOTION Extensive coverage on BBC Breakfast on Thursday 19 th Mentions on BBC 2 and BBC 1 NW / SE and Steve Wright Show on Radio 2 6 hours of live radio coverage on BBC WM from the show on Thursday and Saturday Coverage ran or placed to run in the future with all national press titles Ran advertising (pre-show and during) in Daily Telegraph, Independent and the Guardian Ran radio adverts (pre-show and during) across Heart FM in the West Midlands, including online homepage takeovers and competitions

16 MARKETING AND PROMOTION During November, our social media presence reached a potential audience of 11m people. We generated 8.5k interactions with over 4.7k unique users On Thursday 19 th November #TSS15 was trending on Twitter as the sixth most popular topic in the UK Extensive celebrity engagement from Steph McGovern, Will Greenwood, Theo Randall, Nicky Clarke and Theo Paphitis FE Week dedicated supplement published - 27 th November

17 SHOW LOCATION 2015 / 2016

18 FEATURE EXHIBITOR PACKAGE 50 sq m (5m x 10m) in a pre-built hub area within the engineering zone (reviewing name) Production package includes: 2 x 1kw socket Stand lighting Light grey carpet (colour of your choice available at additional cost) Full colour printed back wall, approx 2m h x 10m w. (NB top section of the wall above 2m will receive The Skills Show brand treatment.) Logo will be prominently displayed within the hub.

19 FEATURE EXHIBITOR PACKAGE Spotlight programme opportunities. Listing in official Show Guide (format TBC). Listing on The Skills Show website. Tickets to The Skills Show Welcome Dinner on 18 th November 2016 TBC, provided spaces are booked via our booking system by 14 th October Places not be guaranteed after this date. 5 complimentary NEC car parking passes for the duration of the build, live days and breakdown of the show. Access to the Special Guest Lounge. Free use of all event photography.

ENGINEERING LAYOUT

21 COMPETITION CYCLE

22 RAISING QUALITY AND STANDARDS Champions and drives excellence in industry and education National finals at The Skills Show Opening and closing ceremonies – medal presentations Rising average finalist scores 277 medallists - 77 highly commended Competitors prepared for international finals

Find a Future | Floor Four | Buckingham Palace Road | London | SW1W 9SP T +44 (0) | E | W Andy Knight Business Development Manager