Global and China Automotive Seating Industry Report, 2014-2015 Mar. 2015.

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Global and China Automotive Seating Industry Report, Mar. 2015

METHODOLOGY Both primary and secondary research methodologies were used in preparing this study. Initially, a comprehensive and exhaustive search of the literature on this industry was conducted. These sources included related books and journals, trade literature, marketing literature, other product/promotional literature, annual reports, security analyst reports, and other publications. Subsequently, telephone interviews or correspondence was conducted with marketing executives etc. Other sources included related magazines, academics, and consulting companies. INFORMATION SOURCES The primary information sources include Company Reports, and National Bureau of Statistics of China etc. STUDY GOAL AND OBJECTIVES This report provides the industry executives with strategically significant competitor information, analysis, insight and projection on the competitive pattern and key companies in the industry, crucial to the development and implementation of effective business, marketing and R&D programs. REPORT OBJECTIVES  To establish a comprehensive, factual, annually updated and cost- effective information base on market size, competition patterns, market segments, goals and strategies of the leading players in the market, reviews and forecasts.  To assist potential market entrants in evaluating prospective acquisition and joint venture candidates.  To complement the organizations’ internal competitor information gathering efforts with strategic analysis, data interpretation and insight.  To suggest for concerned investors in line with the current development of this industry as well as the development tendency.  To help company to succeed in a competitive market, and understand the size and growth rate of any opportunity. Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China Phone: ● Fax: ● ● Copyright 2012 ResearchInChina

Abstract The report highlights the following: 1, Global automotive market and industry 2, Chinese automotive market and industry 3, Global automotive seating market and industry 4, Chinese automotive seating market and industry 5, Brief introduction to automotive seating 6, 15 automotive seating manufacturers The seemingly simple automotive seating actually reflects a country's machining ability. In the world, at most 20 companies are capable of producing automotive seating whose frames are made of precision metals via stamping, while nearly a thousand companies have the capability to produce automotive engines. In 2010, the global light vehicle output amounted to about 74.8 million; averagely, the automotive seating of a light vehicle was tagged with the selling price of approximately USD742, so the global light vehicle seating market valued USD53.8 billion. In 2014, the average selling price was USD786, a slight increase over USD771 in 2013; the global market was worth USD66.8 billion. In 2015, the average selling price is expected to reach USD800 and the overall market size will grow 30.3% from 2010 to USD70.1 billion. Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China Phone: ● Fax: ● ● Copyright 2012ResearchInChina Global automotive seating manufacturers can be divided into three camps, namely North America, Japan and Europe that held about 50%, about 30% and 13% market share in 2014 respectively. Compared with 36% in 2010, the market share of Japanese manufacturers in 2014 was lower because of the depreciation of the yen instead of their weakened competitiveness. Mergers and acquisitions occur frequently in the seating field. Large manufacturers are keen on taking over seating parts producers to improve the supply chain. Recently, Lear has acquired the world's largest manufacturer of automotive leather seating -- Eagle Ottawa for USD850 million. In 2012, Lear spent USD257 million on purchasing Guilford Mills which is an automotive seating fabric manufacturer. By virtue of mergers and acquisitions, Lear has become the most promising player in the seating market, and saw its revenue surge 10.8% in By contrast, Magna suffers consecutive decline, and supposes seating business as a burden; therefore, it has to either sell the business or acquire small factories to enhance competitiveness.

Johnson Controls Inc. (hereinafter referred to as JCI), as the world's largest automotive seating manufacturer, firmly grasps the Chinese market, from which JCI reaped the revenue of USD6.1 billion in 2014 being the largest origin of its proceeds. JCI boasts 61 production bases in 30 cities throughout China with nearly 28,000 employees, serving all of car makers. 42 ones of these bases are joint ventures in which JCI enjoys the absolute right to speak, while JCI’s Chinese partners only play the role of financial investors. JCI seizes 53% market share in China. European manufacturers are a great deal interested in the Chinese market as well. Faurecia plans to build seven new plants in China in the next three years, including six joint ventures and a sole proprietorship. Besides, Brose intends to raise the capacity of its Shanghai Plant; and Lear makes more investments in China. However, Japanese companies almost have no new investment plan due to the tension of Sino- Japanese ties. Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China Phone: ● Fax: ● ● Copyright 2012ResearchInChina

1. Brief Introduction to Automotive Seating 1.1 Structure 1.2 Frame 1.3 Motor 1.4 Fabric 2. Global and Chinese Automotive Market 2.1 Global Automotive Market 2.2 Global Automotive Industry Volkswagen Mercedes-Benz and BMW Volvo, PSA and Fiat GM and Hyundai Toyota Renault-Nissan 2.3 Overview of Chinese Automotive Market 2.4 Recent Developments of Chinese Automotive Market 2.5 Analysis on Chinese Automotive Market 2.6 Sales Volume of Typical Chinese Automakers 3 Global and China Automotive Seating Industry 3.1 Global Market Size 3.2 Ranking of Global Automotive Seating Industry Table of contents Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China Phone: ● Fax: ● ● 3.3 Supply Relationship between Automotive Seating Manufacturers and Automakers Worldwide 3.4 Share of Automotive Seating Suppliers for Automakers Worldwide 3.5 China Automotive Seating Industry 3.6 Supply Relationship between Automotive Seating Manufacturers and Automakers in China 4. Automotive Seating Manufacturers 4.1 Toyota Boshoku Changchun Faway Toyota Boshoku Auto Parts Co., Ltd Tianjin Intex Auto Parts Co., Ltd Tianjin Kahou Automotive Decoration Co., Ltd Tianjin Feng'ai Automotive Seat Parts Co., Ltd Tianjin Toyota Boshoku Automotive Parts Co., Ltd Chengdu Toyota Boshoku Automotive Parts Co., Ltd Shanghai Toyota Boshoku Automotive Parts Co., Ltd Kunshan Toyota Boshoku Automotive Parts Co., Ltd Ningbo ARACO Co., Ltd Toyota Boshoku Ningbo Co., Ltd Guangzhou Intex Auto Parts Co., Ltd Feng'ai (Guangzhou) Auto Seat Parts Co., Ltd Toyota Boshoku Foshan Co., Ltd. 4.2 TS Guangzhou TS Automotive Interior Systems Co., Ltd Wuhan TS-GSK Auto Parts Co., Ltd. 4.3 TACHI-S TACLE Guangzhou Automotive Seat Co., Ltd. 4.4 Faurecia 4.5 Lear Lear Dongfeng Automotive Seating Co., Ltd Jiangxi Jiangling Lear Interior Systems Co., Ltd Shenyang Lear Automotive Seating and Interior Systems Co., Ltd Chongqing Lear Chang'an Automotive Interior Decoration Co. Ltd Lear (Wuhu) 4.6 Johnson Controls 4.7 Magna 4.8 Brose 4.9 DYMOS 4.10 Sitech 4.11 Changchun Xuyang 4.12 WuHan New Yunhe Automotive Seating Co., Ltd 4.13 Hubei Aviation Precision Machinery Technology Co., Ltd 4.14 GSK Industrial 4.15 NHK Spring

Global Automobile Sales Volume, Global Light Vehicle Output by Region, Automobile Sales Volume in China, Annual Sales Volume and YoY Growth Rate of Automobiles in China by Type, Monthly Sales Volume of Passenger Cars in China, Monthly Sales Volume of Commercial Vehicles in China, Sales Volume of Passenger Cars in China, Sales Volume of Commercial Vehicles in China, Monthly Sales Volume of BYD, Monthly Sales Volume of Great Wall Motor, Monthly Sales Volume of Geely, Monthly Sales Volume of Passenger Cars of GAC, Monthly Sales Volume of Passenger Cars of DFG, Monthly Sales Volume of CNHTC, Monthly Sales Volume of BMW Brilliance, Scale of Global Passenger Car Seating Industry, E Output Value of Global Passenger Car Seating Industry by Region, 2010 vs 2014 Ranking of Major Automotive Seating Manufacturers Worldwide by Revenue, Share of Automotive Seating Suppliers for Toyota, 2014 Share of Automotive Seating Suppliers for Honda, 2014 Share of Automotive Seating Suppliers for Renault-Nissan, 2014 Share of Automotive Seating Suppliers for VW, 2014 Share of Automotive Seating Suppliers for GM, 2014 Share of Automotive Seating Suppliers for Ford, 2014 Share of Automotive Seating Suppliers for Hyundai, 2014 Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China Phone: ● Fax: ● ●

Share of Automotive Seating Suppliers for PSA, 2014 Market Share of Major Manufacturers in Chinese Automotive Seating Market, 2014 Ranking of Major Automotive Seating Manufacturers in China by Revenue, Revenue and Operating Margin of Toyota Boshkou, FY 2006-FY2015 Shipment of Toyota Boshkou, FY2011-FY2015 Shipment of Toyota Boshkou by Region, FY 2011-FY2015 Revenue of Toyota Boshkou by Region, FY 2006-FY2014 Operating Income of Toyota Boshkou by Region, FY2010-FY2015 Presence of Toyota Boshkou in China Financial Performance of Tianjin Intex Auto Parts, 2013 Revenue and Operating Margin of TS, FY2006-FY2015 Operating Income of TS, FY2014 Main Vehicle Models Supported by TS’ Products, FY2011 Main Vehicle Models Supported by TS’ Products, FY2014 Main Vehicle Models Supported by TS’ Products, FY2015 Revenue Structure of TS by Product, FY2010-FY2011 Revenue Structure of TS by Product, FY2013-FY2014 Revenue Structure of TS by Region, FY2010-FY2015 Operating Income Structure of TS by Region, FY2010-FY2015 Operating Income of TS, FY2015 TS TECH Capital Investment Depreciation by Region, FY Revenue and Operating Margin of TACHI-S, FY2006-FY2015 Customer Distribution of TACHI-S, FY2007-FY2015 Revenue of TACHI-S by Region, FY2013-FY2015 Operating Income of TACHI-S by Region, FY2013-FY2015 Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China Phone: ● Fax: ● ●

Subsidiaries of TACHI-S in China Faurecia's Revenue and Operating Margin, Faurecia's Revenue by Customer, 2014 Faurecia's Revenue by Product, Faurecia's Revenue by Region, Faurecia's Revenue in China by Business, 2014 Faurecia's Seating Revenue in China, Faurecia's Seating Market Share and Capacity in China Faurecia's Seating Business Expansion Plan in China Faurecia's Seating Business Roadmap FAS China Product Plan on Mechanisms Lear’s Revenue and Operating Margin, Lear's Revenue by Business, Lear's Revenue by Region, Lear's Revenue by Customer, 2014 Revenue of Eagle Ottawa by Region/Customer Lear’s Global Branches Revenue of Automotive Seating Division of Johnson Controls by Region Revenue and Operating Margin of Automotive Division of Johnson Controls, FY2006-FY2012 Global Braches of Johnson Controls Revenue and Workforce of KEIPER, Seating Revenue of Shanghai YFJC, Revenue and Net Income of Changchun Faway-Johnson Controls Automotive Systems, Assets and Liabilities of Changchun Faway-Johnson Controls Automotive Systems, Revenue and Net Income of Changchun FAW Faway Johnson Controls Metal Components, Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China Phone: ● Fax: ● ●

Assets and Liabilities of Changchun FAW Faway Johnson Controls Metal Components, Revenue and Net Profit Margin of DYMOS, Plant Distribution of DYMOS Revenue and Operating Income of Hubei Aviation Precision Machinery Technology, Major Customers of Hubei Aviation Precision Machinery Technology Revenue and Operating Margin of NHK Spring, FY2007-FY2015 Revenue of NHK Spring by Business, FY2008-FY2015 Operating Income of NHK Spring by Business, FY2008-FY2015 Revenue of NHK Spring by Region, FY2008-FY2015 Automotive Seating Revenue of NHK Spring by Region, FY2012-FY2014 Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China Phone: ● Fax: ● ●

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