SSR

Public Service Announcement A message directed toward the public that is designed to inform, educate or raise awareness about an issue or problem. The goal is to change public opinion and raise awareness for a problem using the media (television, radio, billboards etc.).

Public Service Announcement Your assignment over the next several days is to create a Public Service Announcement that will persuade people to better manage their personal finances. What are the qualities of an effective public service announcement?

Examples of Public Service Announcements Internet Safety http://www.youtube.com/watch?v=TO9k2u4X2kU#t=15 Texting While Driving http://www.youtube.com/watch?v=gjvvLKz4ZM4 Smoking http://www.youtube.com/watch?v=Y_56BQmY_e8 Bullying http://www.youtube.com/watch?v=dXvjPPumKpY

Public Service Announcements For each PSA provide the following observations: What audience is the producer of the PSA trying to reach? What is the main point the producer of the PSA is making? What specific action does the producer of the PSA want the viewers to take? What techniques does the producer use to grab the viewers' attention? (statistics, imagery, emotion, What visual and audio elements does the producer combine in the PSA?

Effective PSA What qualities makes for an effective PSA? 30 seconds long or less grabs the viewers' attention makes one point concisely proposes a specific action to the audience gives contact information gives accurate facts

Step 1: Brainstorm & Proposal Write a proposal for the financial literacy PSA you will create. Your proposal should include: Your target audience The one main point you want to communicate The action you want your viewers take Description of the visual and audio elements you plan to use Techniques you will use to grab the viewers' attention Facts you will include in your PSA

Choose one of these Everfi Modules to base your topic off of: Payment, Interest Rates & Credit Cards Renting vs. Owning Saving Consumer Fraud Financing Higher Education Taxes and Insurance Objective: What do you think people should know about/be cautious of for your module?

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