BBA Marketing BBA China Business Alex Tham Departmental Major Allocation Coordinator BBA Marketing Program Leader & Admissions Tutor

Why Choosing Department of Marketing?

Learning through real life experiences Interactive International i-PracticalInternet

Interactive

Interactive YOU & students in MKT Dept Professors Alumni Industry & Industry Leaders

Interaction with the industry - Marketing Student Consultancy Projects - Strategic Management Consultancy Project in Chinese Enterprises

Internet

 Prepare students for successful careers in digital marketing  Core courses include: E-marketing, Social Media Marketing, Data-centric Marketing  Consultancy project topics 8 Trainings related to the Internet

 Topic: Social Commerce & Social Media Marketing - the New Digital Era  Speaker: Wilson Wong  Background: Group Account Director, X Social Group  2008 MKT Graduate Business Leader Forum every Thursday 19:00-20:30 LT-1

International

 Student Exchange Programme  Around 150 students to go for exchange in  Overseas Internship (around 50 students in 2015 working outside HK)  International Voluntary Services  Our students coming from India, Korea, Taiwan, Norway, Malaysia, Mainland China, Turkey, and Pakistan 11 International Exposure

 Yes but …  Almost everyone can run. However, are you the winner in Marathon competitions?  If you want to be successful in Marketing, you need to have our professional practical trainings. Graduates in any majors could also work in the marketing field, right?

The number of full- time job offers they received is % of them work in the organizations with more than 1000 employees Their average monthly salary = $15,084 Popular employment sectors include Business Service, Civil Service, Banking and Finance, Wholesale and Retail Trade and Real Estates CityU Marketing Graduates Source: CityU Graduate Exit Report 2014

5 years later, YOU can be the … PositionExperience (Years) Annual Salary Range (HK$) Marketing Manager5 – K – 850K PR Manager5 – 8+360K – 720K Marketing Research Manager6 – 10600K – 900K 10 years later, YOU can be the … Marketing Director10 – K – 2M+ Digital Marketing Director M – 1.5M Head of Corporate Communications / Affairs M – 2M+ Head of Market Research15+1.2M – 1.7M+ Marketing careers can lead you to TOP management positions According to the 2H 2015 HK Market Trends and Salary Report by Ambition

Core Courses Consumer BehaviorMarketing ResearchStrategic Marketing Advanced Marketing Seminar Advertising & PromotionChina / International Marketing Internet Advertising Management and IMC China Business Workshope-Marketing Service MarketingPartnership & Channel Management in China Social Media Marketing Event MarketingMarketing in ChinaData-centric Marketing Creativity in MarketingInternational MarketingCustomer Relationship Management The courses in BBA Marketing

Management in ChinaChina MarketingEnvironment in China Partnership & Channel Management in China Marketing in ChinaChina Business Workshop Acc. & Taxation Systems in the Chinese Mainland Marketing ResearchContemporary Economic and Financial Issues in China Chinese Multinationale-MarketingEconomic Law of China Strategic Management Consultancy Project in Chinese Enterprises Cultural Advertising Event Marketing The courses in BBA China Business

The number of full- time job offers they received is % of their major work bases are in Hong Kong Their average monthly salary = $15,344 31% of them receive HK$200,000 or above annual salary. CityU China Business Graduates Source: CityU Graduate Exit Report 2014

 MKT quota: 63 / CB quota: 18  Interview the applicants at the first choice  If there are still vacancies, we may consider the applicants at the second or later choice  Selection criteria: GPA, Interview Performance, Choice Ranking of the applicants  Official Date of Interview: early July  Early interview if you are not available Quota and Interview

Important Tips  Attend our briefing at 14:00-15:00 on Feb 3 at LT-10  Attend our Business Leader Forums  Each Thur 7-8:30pm LT-1 in Feb and Mar  Starting on Feb 4, 2016  Read newspapers and a business book  Be calm and always smile  Prepare for the reason why we need to admit you  Your strengths related to our program(s)

Right Choice Ability Future Trend Interest How to choose a suitable program?

To Create your own success stories with us

BBA Marketing Alex Tham: BBA China Business Teresa Dong: