© Behavioural Insights ltd Behavioural Insights and Sustainable Development Owain Service, 14 October 2015.

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Presentation transcript:

© Behavioural Insights ltd Behavioural Insights and Sustainable Development Owain Service, 14 October 2015

© Behavioural Insights ltd System 1 Fast thinking/Automatic intuitive, effortless 1+1 Taking your daily commute System 2 Slow thinking/Reflective deliberate, analytic 24x17 Planning a trip overseas “It turns out that the environmental effects on behavior are a lot stronger than most people expect” Daniel Kahneman We need to think differently about behaviour

© Behavioural Insights ltd SOCIAL TIMELY ATTRACTIV E EASY

© Behavioural Insights ltd We need to understand better what works (and what doesn’t)

© Behavioural Insights ltd We know that social comparisons can encourage people to use less energy… Nine out of ten people pay their tax on time. and to pay more tax

© Behavioural Insights ltd And this same method seems to work on organisations too

© Behavioural Insights ltd Behavioural insights sits alongside other policy tools 1.Regulation 2.Incentives 3.Information 4.Behavioural Insights