CrowdOptic and L'Oreal To Make History By Demonstrating How Augmented Reality Can Be A Shared Experience Forbes – June 3, 2013.

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Presentation transcript:

CrowdOptic and L'Oreal To Make History By Demonstrating How Augmented Reality Can Be A Shared Experience Forbes – June 3, 2013

Focus-Based Technology Aim your phone to interact with your live environment

Use Case: Lancôme Virtual Gallery Exclusive Augmented reality app for Luminato Festival 2013 Attendees – Geo-fenced for David Pecaut Square – Augmented reality photo gallery of 20 photographs – Each photo is placed in 3D space (GPS + Altitude) – iPhone, iPad and Android devices

Virtual Gallery Arrangement David Pecaut Square Event Geo-fence Gallery Images

Virtual Gallery App Experience

Gallery Images in 3D Space

Recording User Sight Lines

Tracking Areas of Focus with “Heat”

Conceptual Virtual Gallery Over Time

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