Newsletters A newsletter communicate news announcements, and other stories of interest to a target market. You distribute a newsletter in print or electronic.

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Presentation transcript:

Newsletters A newsletter communicate news announcements, and other stories of interest to a target market. You distribute a newsletter in print or electronic form over a set period of time, such as monthly, bimonthly, quarterly, or annually. Most newsletters fall into one of three categories: - Company newsletters (distribute to employees within a company). - Consumer newsletters (distribute to customers who have agreed to recieve it). - Organization newsletter. (distribute to members of nonprofit and other organizations such as charities, special interest groups, and clubs).

Developing Newsletter stories Articles are the heart and soul of a newletter. An example could be Find an Extra 200$ a Month. Profiles of key personalities. News Items include stories that relate to the daily operation of the company or organization. - Promotions - Awards - Current and projected sales - New product developments - New policies - Company activities such as relocation, purchase of a new franchise, expansion of a department, and so on.

Announcements about upcoming events, important dates, deadlines and so on. Fillers such as puzzles, word games and cartoons). Remember in all the points to use the 5W technique. Newsletters can be formatted in many ways chose your own.

Make assignment ”Cr.eate Newsletter samle” page 179