E-commerce. Session Objectives Focus E-tailing Growth Industry Trends Current Status of E-tailing A Walk Through the Store How to Make Money What’s Next?

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Presentation transcript:

E-commerce

Session Objectives Focus E-tailing Growth Industry Trends Current Status of E-tailing A Walk Through the Store How to Make Money What’s Next?

Focus –Assist Representatives in creating new business volume by building strong relationships with their customers through high-tech, high-touch value-added services. –As part of our service, provide your customers with product purchase opportunities targeted to their needs. –Competitively priced with easy ordering.

E-tailing Growth Households buying Online million million (BancAmerica, Robertson Stephens SF) 1998 Sales Online $6.3 billion eMarket study conservatively predicts consumers will spend $26 billion online by 2002 (7/6/98 Techweb News)

Industry Trends "The Internet… represents a strategically important complement to our department stores in an era when convenience is becoming a more important component of the value equation for customers," James Zimmerman Chairman Federated Department Stores

Where We are Today Original Launch Date December 1998 Grand Opening Late July 1998

Where We are Today Categories Electronics Computer Hardware Sporting Goods Personal Care Nutrition Jewelry & Accessories Apparel Books & Audio

Brands Polo Jeans IBM Compaq Hewlett Packard Toshiba Callaway Rawlings Hitachi Pioneer Seiko Franklin-Covey

Walk the Store Main page Demonstrate dropdown categories Pricing and PV

What’s Coming? New products each month Music / DVD / Video - Thousands of titles Office supplies Specialty foods Books (over 2,500,000 titles)

Development Plans Special of the Day via 50% off Regular Retail New Specials Every Business Day Reminder Service Anti-Doghouse Effect Key Business Relationships

Re-cap Industry growth - E-tailing Today Open for Business July 1998 Over 500 Items Now Leverage Your Recruiting Efforts Value Added Service - Proactive Selling