ABOLIO SPORTING GOODS By: Amisai Bolio. Why Sporting Goods? Family Affordable Prices Something new Sports fan.

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Presentation transcript:

ABOLIO SPORTING GOODS By: Amisai Bolio

Why Sporting Goods? Family Affordable Prices Something new Sports fan

Research The market for sporting goods in the United States has a projected value of more than 63 billion U.S. dollars in 2014 Around one quarter of sporting goods equipment sales in the U.S. is handled by sporting goods stores like Dick’s Sporting Goods, Bass Pro Shop and The Sports Authority Nike and Adidas are the most sold and looked for in sporting goods stores

Location Hillsboro Town Center 13,275 square feet 39,000 cars pass by eachday A lot of nearby retailers

Comparison Abolio Sporting Goods  Frequently updating products  Online Store  13,275 square feet  1 store  Layaway Plan Big 5 Sporting Goods  Sometimes updates products  No Online Store  Approximately 11,000 square feet  396 stores in 12 western states  No lawaway plan

Marketing Younger Generation Social Media Internet Ads Sponsorships

Overview Provide great service to customers Provide as much products as I can Customers are number 1 Update Products as much as possible

Challenges Time management Not knowing what to include speaking in a big crowd

Things done differently Focus program Location Project

Conclusion I envision Abolio Sporting Good (ASG) more than just a business, but more alike a family member or a friend. I want to provide a wide resort of sports, equipment and merchandise. I want to be bigger than just a company, I want to be your second home.