PC MEETS TV INTERCAST, PODCAST, AND THEIR COMPETITION
INTERCAST
INTERCAST TECHNOLOGY DEBUT: 1996 HOW DOES IT WORK? REQUIREMENTS & RESTRICTIONS FUTURE
INTERCAST
PC TO TV SMART TV & STREAMING MEDIA
SMART TELEVISION 1 st patent in 1994 of ‘intelligent’ television system Mass acceptance late 2000s and early 2010s Projected dominant market player by late 2010s
TECHNOLOGICAL CONVERGENCE TV GAMING INTERNET STREAMING APP SERVICES
-Highly connected structure -Expanded network of relationships -User-friendly user experience SOCIAL CONVERGENCE
PODCAST
Definition - A sound recording available for download from the internet. RSS and XML Syndication
PODCAST MP-3 What Differentiates Podcasts The Future
COMPETITION OLD TECHNOLOGY VS. NEW TECHNOLOGY
CABLE VS. STREAMING NETFLIX HULU AMAZON PRIME CABLE AFFORDABILITY, EASE OF ACCESS, CUSTOMER SATISFACTION
INTERCAST VS. NEW TECHNOLOGY High barriers to entry Future of new technologies
RADIO & SATELLITE VS. PODCAST Ease of use
Questions?